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written by reader BBDA BeBevCo?

By Anonymous Questions, August 16, 2012

What are your thoughts on BBDA BeBevCo company? Here is what I know about them. They are the exact opposite of 5 hour energy drinks and appear to have a niche in the 5 hour liquid relaxation category. They recently were granted the rights to sell in all 78 stores in South Carolina. The big story there for me is BBDA’s CEO shared a letter from one of the regional merchandise managers from South Carolina Walmarts; the letter speaks for itself…
http://bebevco.com/shareholder-update-from-a-regional-merchandise-manager/. This leads me to believe it will be going to all the Walmart stores and that will open the flood gates to all retail outlets.

They are also establishing operations in Europe! Their brand name and marketing appear to be exceptional.

They have a large float, but have stopped market capitalization and are planning to begin to buy back shares http://finance.yahoo.com/news/bebevco-ceo-comments-end-marketplace-140000609.html.

It feels to me like this company is poised to explode with a product that could be in every Walmart, Target, convenience store and gas station in the world like Coke and Pepsi. This feels like a new niche and phenomenon. What are your thoughts on this company?

This is a discussion topic or guest posting submitted by a Stock Gumshoe reader. The content has not been edited or reviewed by Stock Gumshoe, and any opinions expressed are those of the author alone.

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Travis Johnson, Stock Gumshoe
August 16, 2012 11:40 am

Well, I can’t say that this would be my relaxation beverage of choice — but maybe you’re allowed to drive after a “Koma Unwind?” Honestly haven’t ever heard of them, but I would be very, very cautious with these types of companies — there have been hundreds of beverage companies with slick marketing and an initial presence in a few stores, and most of them have a few B-list or C-list celebrities behind them and a very believable story, just go back to the many coffee drinks, energy drinks, Acai berry drinks, etc.

Sounds like the products have typical relaxation supplements like melatonin and rose hips, I have no idea whether they’re appealing or tasty or have any unique properties — they also have a “latin” energy drink that sounds like it has typical energy drink stuff in it but is flavored with tamarind. They will have an extraordinarily hard time building to scale in an extremely competitive industry, but beyond that I have no idea how the company is specifically doing — they don’t appear to have any filings with the SEC and I didn’t see any real financial statements on their website.

Don’t know if it’s currently being targeted by promoters as a “pump and dump,” but it’s the kind of stock (good marketing story, understandable potential mass-market business, priced at a penny or two, flashy website, some real news — like their placement in Wal-Marts in South Carolina) that promoters love to use to extrapolate into a real future business. That’s not to say they can’t turn into a real business if their product takes off, but it does mean that significant caution is warranted.

Here’s one way to think about it: If your neighbor offered to sell you a whole company like this privately, a local business that he was starting up, and he told you it was a cool product and he had stores lined up to sell it but wouldn’t tell you what their sales or income were for the past year or how they project those numbers going forward, would you buy it?

They did release a press release about their first quarter financials, but it’s almost completely incomprehensible and they haven’t uploaded their financial data to OTCMarkets or to the SEC as far as I can tell — that nonsensical press release is here: http://finance.yahoo.com/news/bebevco-posts-strong-first-quarter-135900645.html — if the numbers in that press release are anywhere near accurate, they have something like a million dollars in assets and had sales of about $670,000 in the first quarter. From what I can tell they have about 1.5 billion shares outstanding (again, that number could be wrong), which would mean that at about 1.6 cents per share their market cap is $24 million. That’s just a general idea, since I wouldn’t put any faith at all into the numbers they released — they didn’t use standard terms properly, don’t seem to have an auditor, and haven’t filed with the SEC.

That’s all I know about this one — I wouldn’t start to be interested until they at least have real financials, and even then it’s clearly a small and ambitious but very speculative bet. Doesn’t mean it can’t work out — companies do occasionally grow from such humble beginnings to be huge, but investing in the stock at this point seems like a blind bet on a product in which I have no particular interest or expertise.

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Myron Martin
Irregular
August 19, 2012 12:15 pm

My favourite beverage stock I bought in Apr. 08 believing it to be another potential “Hansens” because I personally loved the flavours and purity is “REEDS” Nasdaq REED is finally on the move. It moved below my buy price for awhile and osscilated with the volatile late 2011 to mid 2012 market. In the last month it has been in a steady up trend with a few minor pullbacks, but I still believe this is a stock with legs that has yet to be discovered by the market. Go to your nearest Whole Foods, or probably almost any major Health Food store in your area and TRY several flavours of their pure ginger brews, (my favourite being raspberry) and if you don’t like it and fail to buy this stock I will be surprised. If you are lucky you may get a “stink bid” under $5.00 filled, but I wouldn’t wait too long or it may just run away from you.

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oldiebutnewbie
oldiebutnewbie
July 20, 2013 9:26 am

Yes REED has done very nicely-up 90 cents per share in just a few months.

bosley
Member
August 17, 2012 8:47 pm

This thing smells like a pump and dump from miles away. Its all rah-rah and razzle dazzle, but no substance. I particularly liked the comments from the regional manager: “Its made from natural herbs” versus unnatural herbs “contains no calories and comes in sugar free and regular.” I assume the regular isn’t sugar free and therefore must contain calories.

Of course you can make money on a pump and dump. In my younger days I did, but I lost a lot more. Now older and wiser I avoid them like the plague. Buyer Beware!

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Mark
Guest
Mark
August 20, 2012 7:56 pm

Pump and dumps don’t make it into 78 Walmart stores. BBDA has a great product and a rapidly expanding distribution network. I’m cautiously optimistic about this one.

InvestWisely
Guest
InvestWisely
August 23, 2012 10:47 am
Reply to  Mark

Update from BBDA BeBevCo leadership… Thoughts?

Shareholders,
It has been several weeks now since Koma Unwind was placed in all the South Carolina Wal-Marts. In response to many questions, I can tell you definitively that South Carolina Wal-Marts will continue to carry Koma Unwind for the foreseeable future. There have been a lot of questions coming in about expansion to other states and we are certainly looking in that direction for the fall and the winter. There are many distribution and retail partnerships being discussed on a daily basis. Every one loves KOMA UNWIND and we will see to it that every one can get it!
Last year (2011) we reported revenues of just over $660,000. We are on pace to blow that figure away in 2012. In fact we expect our Company to generate revenues well into the millions and subsequently tens of millions in 2013 and beyond. We are still working on details both on personel, and corporate structure for BeBevCo Euro-Asia. Things are progressing and extremely exciting news will be coming in the near future.
Thank you everyone for all you do; whether your calling on retailers, buying our great product on the rapidly growing Amazon store or just sending fantastic and inspiring stories through email and social networks… I will never stop working for you the Consumer, the Investor or the Business Partners!
BW

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Brad
Member
August 24, 2012 7:35 pm

There are different types of pump and dumps. Some are on sham companies, but some are perpetrated on legitimate companies. Sometimes its done by insiders (see TSHO). Sometimes its done by outsiders without the company’s knowledge (see AVSC). Just because a company has a product, even a very good product, doesn’t mean they’re not manipulating the stock.

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LG
Guest
LG
February 14, 2013 11:42 pm

Attitude sports drink. ATTD is a better beverage. Its a milk based sports recovery drink
Sold at convenience stores , Walgreens and fitness centers in the southeast US

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