What is the 12% “Phi Account” teased by Unconventional Wealth?

"unique investment has gone up every year since 1950" and the Queen has one ... so what is it?

By Travis Johnson, Stock Gumshoe, February 26, 2015

This article was originally published more than two years ago, but the details haven’t really changed and the ad is running heavily again and generating questions — so we’re republishing it, with no changes (it’s not a stock, so it hasn’t had the regular quarterly updates or news flow). What follows has not been updated or revised since January 7, 2013… enjoy!

I’ve gotten quite a few questions lately about this “Phi Account” teased by Unconventional Wealth, so we’re going to take a quick look at it today.

And no, we’re not going to hold it against Aaron Gentzler that the ad starts out with the threat that the stock market would have incredible single-day losses on January 2 … that would be unfair hindsight, and I think we all knew that the “Fiscal Cliff” stuff presented risks that there could have been some very bad news on that day (instead of the “kind of good” news that we did get, spurring the market higher).

(Gentzler, by the way, is the editor of this newsletter … apparently they’ve now jettisoned Andrew Snyder, who helmed it for a while — Unconventional Wealth has been through a few name and personnel changes since I last wrote about them.)

So here’s how the ad gets us interested:

“Now available to yield-hungry investors…

“The 12% ‘Phi Account’

“This unique investment has gone up every year since 1950 without touching the stock market.

“Since the 19th century, everyone from queens to mechanics has used this kind of ‘account’ to build their fortune — and now so could you. You could earn 12% per year without the risks of stocks, bonds, gold, oil or any other traditional investment.”

Yes, we’ve all been around for long enough to know that when a copywriter puts something in quotes it means “not really.” So these aren’t just normal “accounts,” I’m sure, but that doesn’t mean we don’t want to know the details.

Here’s some more of the spiel:

“Since 1950, the majority of ‘Phi Accounts’ have never earned less than 5% in any year.

“And since 1998, they’ve gone up 12% per year.

“Even better, ‘Phi Accounts’ have nothing to do with the stock market….

“where do you sign up for a ‘Phi Account’?

“Don’t call up a broker, that’s for sure.

“The ‘Phi Account’ is not what you would call a ‘mainstream investment.’ Regular stockbrokers aren’t authorized to trade it.

“In fact, it’s safe to say most brokers have never even heard of it.

“Only a few small firms around the world have the expertise and experience to run a ‘Phi Account’ successfully.

“The company behind the 12% ‘Phi Account’ has been around since 1846. It even holds a royal warrant.

“It’s one of only 850 in the entire world — and it means the company is a preferred business partner of the monarchy.

“That’s right. The queen has a ‘Phi Account.’

“Queen Elizabeth, the longtime head of the British royal family, opened her ‘Phi Account’ in 1956.

“And while the queen won’t disclose her gains, it’s interesting to note that the crown jewels, and most other royal assets, technically belong to the people.

“Not the queen’s ‘Phi Account.’ It’s privately held on the tiny Channel Island of Guernsey….

“Phi Accounts” have nothing to do with stocks, bonds, ETFs, mutual funds or options. They’re not subject to government manipulation or the whims of the Federal Reserve.”

So what are they teasing?

Well, according to the mighty mighty Thinkolator it looks like they’re pitching rare stamps … and specifically, this sounds like the rare stamp investment “accounts” offered by Stanley Gibbons in the UK (Stanley Gibbons is indeed a royal charter company, and the royal family has had a few avid and successful stamp collectors over the years … though I have no idea whether or not Queen Elizabeth’s relatively modest personal collection is kept in the Stanley Gibbons vaults in Guernsey or not). And yes, Stanley Gibbons actually started in 1856, not 1846 … and the Queen apparently started her stamp collection in 1852 from what I read, but I suspect those are either intentional errors to throw off the mighty Thinkolator, or differing interpretations.

Stanley Gibbons has set out recently to turn rare stamps into a real alternative “asset class” comparable to gold or equities or real estate — they offer a number of different investment accounts, and some of those accounts, which are basically managed accounts that invest in baskets of rare stamps, are guaranteed by Stanley Gibbons to not lose money. In exchange, Stanley Gibbons does not charge a management fee but presumably they do earn something like a “commission” on the spread between buy and sell prices on the stamps, and they also earn a share of the investment returns over time — so if you hold the account for more than five years Stanley Gibbons gets a hedge fund-like 20% of the profits when you sell (percentage is higher if you sell earlier). I have my qualms about whether the folks who invest $500 a quarter with Stanley Gibbons are going to do as well as the investor/collectors who commit far more money, but that’s not based on anything I know — just a worry.

That all sounds fine and dandy, but it’s also pretty opaque — prices, including historical price claims, are based on the Stanley Gibbons catalog prices, and I have no idea which stamps will become more valuable over time so I certainly wouldn’t want to get involved in selecting stamps myself (that’s one of the options) … but I also don’t know how their account management works, and whether they have conflicts of interest in who gets the “best” stamps in their account. Probably some of that information is knowable if you research it further, it’s not the sort of alternative that I’m particularly interested in but it is, at least, a pretty uncorrelated investment in collectibles — we’ve seen this pitched before by Steve Sjuggerud over at True Wealth, who has a soft spot for alternative assets and collectibles in general, and I’m sure there are some stamp enthusiasts out there in Gumshoedom who know far more about it than I do. It may continue to be a useful way to diversify a portfolio for many people, but it’s not my cup of tea.

You can see the investment presentations from Stanley Gibbons here if you’re interested in learning more, and there’s a good critique here that was published in The Guardian a couple years ago that might help to give you more reasonable expectations.

The “guarantee” of the value of your stamps that they offer for some accounts is, as far as I can tell, backed by Stanley Gibbons itself — so you have to count on them continuing to exist (they’re also publicly traded, the stock has done well in recent years), as well as their ability to back all of the accounts of investors to meet that “won’t lose money” guarantee should the rare stamp market take a tumble for whatever reason.

And the big picture, of course, is completely unknowable: Rare stamps will continue to be rare forever, but will wealthy people continue to want to collect the rarest of them, and will modest investors continue to upgrade their collections to get better and better stamps, creating a rising market for these little pieces of paper over time? That has apparently worked pretty well over the last 100 or so years … whether it continues for a hundred more (or ten more, or 20), is a question you’ll have to answer for yourself.

So there you have it — Phi Accounts = rare stamps. Interested? Think it’s crazy? Let us know with a comment below.

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12 Comments on "What is the 12% “Phi Account” teased by Unconventional Wealth?"

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You keep giving me this bullshit I’m done reading Your crap. You wanna collect that with your kids for a hobby, fine! You can buy 1000’s of them for a buck in the back of comic books. I’m here to make money today, and I don’t have cash to buy Renoirs And Rembrandt’s. Is this the only way you can market your newsletter? I’ll read stock gumshoe for free just to laugh at what you advertise. The others are just as funny. Buy the property that the govt is going to buy from you when they put the new super… Read more »

Harold: Who are you upset with? Stock Gumshoe or Unconventional Wealth?
All that Stock Gumshoe was doing is pointing out the ridiculous scheme that Unconventional Wealth was hyping.

Harold, this may piss you off as well but you’re way out of line here. If you took the time to read the article I would refer you to the lead in. It goes “I’ve gotten quite a few questions lately about this “Phi Account” teased by Unconventional Wealth, so we’re going to take a quick look at it today”. People asked questions about a tease that was offered up and Travis responded. Obviously there were enough questions that he felt obliged to respond. There have been several issues that I didn’t care for but to say that all you… Read more »
Peter Charles

Stamps….I have three very rare stampless postal covers from the early 1800’s. Supposedly VERY valuable…tried to test the market and offered them for sale. Answer : no interest at this time. Same with the block of 4 uncancelled Lindberg stamps…….let’s find something else…..

david smith

Ha! Rare stamps! I’m done with collecting documents, unless said document is made of precious metal. Or gives me claim to something valuable (e.g., title to car, deed to house, ticket to theater or game).

John Innes
Most stamps are sold like a retailer with double margins – ie +50% charge to sell it A very few high value stamps can be sold at auction – ie +20% charge In contrast shares cost a lot less to sell – ie 0.1% (vis $15 on $15,000) Over time stamps do increase in value BUT certainly less than the stock market trackers. I have an entire sheet of the British Paintings “Haywain” by Constable one shilling and nine penny stamp = £0.0875 I bought at face value on issue in 1968 (because I thought quality of printing outstanding). A… Read more »
John Innes

PS “Phi” may be an acronym for Philately investment.

My concern with stamp collecting in the US is the age of most collectors. There are very few young collectors. Years ago many young people collected stamps. However, I suspect that the hobby may be healthier in China, Germany, Japan and a few other areas. If you retain a collection for any period of time, you will need to find another collector who wants them. Even so, it is clear that a number of people are buying and holding stamps, and that many stamps are aesthetically pleasing. I think coins are a better bet for the long term.
Frank Bisconti

The problem that I find with collecting anything is that once you buy it it’s only worth what somebody would be willing to pay you . So if you have no buyers what you have zero .

alberta doc

Took a one year subscription. Will not be renewing. It does what it says when it says unconventional, but they’re opportunities are limited to a smaller group of specialty investors. You can quickly get burned because you lack understanding of the particular market risks. I only took action on one recommendation they made. I bought 1 bit coin Dec 2015, just to see what it’s all about. Cost me $465, currently worth $538 for a 15.7% gain.