Today’s ad comes rolling in from Zachary Scheidt for his New Growth Investor newsletter from Taipan, trumpeting the huge profits to come from the secretive “Back Mountain Covenant” that will allow Europe to break the Russian chokehold on natural gas.
The teaser ad is a long one, of course — “short and sweet” rarely [...]
There are two great things about being a marketing copywriter — first, if you put it in quotes, you can say almost anything … and second, there are already a thousand successful ideas out there, you don’t need to come up with a new one each time you’re looking for an angle.
This time [...]
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