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Still Super? Fool’s “American Super Brand” Endures

Newsletters are notorious for re-using the same ad copy for years and years and years, and the Motley Fool is no different — when they get a marketing pitch that really works, they keep trotting it out again, and again, and again. I’ve mentioned this before, particularly with their “Next Berkshire Hathaway” pick that [...]

Motley Fool’s “The Best Stock Idea I’ve Ever Seen”

OK, so this one is quick and dirty. No, not that kind of dirty! Get your mind out of the gutter, it’s not even Noon yet.
It’s not from an email ad, but from something else — I have recently noticed that the folks who write the free

Motley Fool’s “Best Stock of 2008″

Ah, I’m back on the horse now after so many days of struggling with boring computer code … and now the Thinkolator can really get a warmup, because we have before us yet another epic tome of teaserdom in the form of a Motley Fool email.
This one’s trying to sell us “the unstoppable ‘multimedia powerhouse’ [...]

Motley Fool’s "Brand Inside a Brand: The Next Intel"

OK, so I’m starting to think that Fyodor Dostoyevsky has been reincarnated as a Motley Fool copywriter — the amount of text they throw into their teaser emails, many of them ten pages long or longer, is a bit ridiculous … I’d say they lead the industry in that category.
But more to the point, they [...]

"Five Rule Makers: The Fool’s Power Stocks"

This one’s a little bit different, since the Motley Fool is selling not a subscription necessarily, but a special report called “The NEW Rule Makers: 5 Power Stocks You’ll Never Want to Sell.”
Rule Makers is an old term from the Motley Fool lexicon, they’re the ideal evolution from the “Rule Breakers” that Dave Gardner looks [...]

"Like Dell in 1990 … Now is the Time to Get in"

I’m finding that sleuthing out stock picks is a healthy way to indulge in my stock market addiction on days like this, when I would otherwise be throwing money at what look to me like serious bargains, only to watch them fall a further 10 or 20% in the minutes following my purchase.
So [...]

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