“‘Inevitable’ disaster erases 117 years of American progress…” Motley Fool

This teaser starts, as so many of them do, by drawing a picture of the horrible future that a chosen stock can prevent …
“On a hot summer day, just after the sun reaches its highest point, it begins…
“Within minutes, cell phones go silent. Oil refineries shut down. Flights are grounded. Assembly lines grind to a [...]

“Motley Fool’s #1 Stock… overdue for more dramatic growth?”

The Foolies are really ramping up their advertising again, it seems — I haven’t had this many questions about a teaser in quite a while. The ad now is for their flagship Stock Advisor newsletter, and it teases “The Motley Fool’s #1 Stock”. Here’s how they get us started:
“While America is captivated by [...]

“Billion Dollar Blitzkrieg — 3 Unique Investment Opportunities” Motley Fool

Today, for our sleuthing pleasure, we’ll be looking at an email ad that a good number of folks have forwarded to me in just the last couple minutes — here’s how the Motley Fool entices us to start reading …

“‘Billion Dollar Blitzkrieg’
“IT’S COMING… And it could make 2010 the most profitable year of your life [...]

“America’s Hidden Resource: Poised to hand you generous profits”

This teaser ad comes in for a newsletter I’ve written about many, many times over the past couple years, the Motley Fool Stock Advisor.
And this is a good ‘ol patriotic “stand up and cheer” ad — all about how the Chinese can’t beat us when we’ve got some of the most critical technology [...]

“The Motley Fool’s Next 10-Bagger”

Few terms get as much of a rise out of investors as “10 bagger”, the term popularized by Peter Lynch that refers to a stock that increases 10 times in value — and perhaps for good reason, since these kinds of hyper growth stories, even if they take a decade or more to unfold, are [...]

Motley Fool’s “One American Brand” Could Double Within a Few Years

“ONE AMERICAN BRAND POISED TO POWER INTO THE GLOBAL MAINSTREAM!
“Every decade or so, a brand is born in America that goes up like a moon shot and becomes a recognizable symbol all over the world… Brands like Levis… Coca-Cola… Harley-Davidson… Heinz… McDonalds… GE… Budweiser… Disney… Gillette… Pepsi… The Gap… IBM… Wal-Mart… Apple… Nike… Microsoft… Intel… [...]

The One Stock to Buy for the Next Ten Years

The Motley Fool is sending out an ad that claims to have chosen “The Only Stock to Own 2009-2019.”
Now there’s a promise, no? The assumption of almost all pundits and pontificators, myself included, is that this awful market might represent a remarkable buying opportunity — at least, an opportunity for those who make the [...]

“Recession-Proof Business Poised for 100% Gains” Motley Fool

The good folks at Motley Fool’s Stock Advisor newsletter have another teaser for us … they think they’ve got a “virtually recession-proof” stock for you to buy … in their words:
“On Sale Now… a Virtually Recession-Proof Business Poised for 100% Gains…
“An investment story like this doesn’t come along very often…
“It’s a business that is sailing [...]

Still Super? Fool’s “American Super Brand” Endures

Newsletters are notorious for re-using the same ad copy for years and years and years, and the Motley Fool is no different — when they get a marketing pitch that really works, they keep trotting it out again, and again, and again. I’ve mentioned this before, particularly with their “Next Berkshire Hathaway” pick that [...]

Motley Fool’s “Peter Lynch-Style Super Investment”

Ah, another one from the Motley Fool! Like mother’s milk, it nourishes the Gumshoe so to pore through a ponderous Fool tome in search of clues to great stocks.
Today, we’re blessed with a teaser letter for the Hidden Gems newsletter, with the letter coming from Bill Mann, who runs that newsletter in partnership with [...]