“Katie Couric Does the Unthinkable”

OK, so this one is cheating a little bit — I’ve already sleuthed out this recommendation, but this is a new way of selling it that I love.

You see, they’re now teasing this company with Katie Couric’s story — not about how she became such a prominent newswoman, or America’s morning sweetheart, or any of that, but about how she got a live colonoscopy on the air and shared the inside of her bowel with the world.

Beautiful.

So the sell here is that Rob Fannon of The Medical Investor tells us that the colonoscopy is one of the more avoided procedures — even with Katie’s push. After all, no one likes being probed just there, and I’m told it’s quite uncomfortable. I believe it.

So shouldn’t we all jump on a technology that can make the colonoscopy a more pleasant experience? Perhaps one that starts at the other end of the alimentary canal?

Indeed … and if you’ve been a reader for a while you might have guessed, the company being teased here is …

Given Imaging (GIVN)

I won’t waste your time with more on this one right now — I wrote it up last month when they were advertising it with a different tease. But you know, telling us that it’s the most profitable medical device stock you can buy isn’t the same as telling us about Katie Couric getting scoped … that’s just marketing brilliance.

Hope you’re having a great weekend, all. I’ll be getting to some more of the tougher teasers soon, there’s a huge pile in my inbox (Thanks for that, by the way, and keep ’em coming!)


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