written by reader Time to give Marley Coffee “Jammin’ Java” time for another look? JAMN

By exmarlin21, December 17, 2014

JAMN…Years ago it was part of a pump and dump….(I’ll guess victim and not willing participant but who knows??)
Today it is approaching $10mm in annual sales, has a partnership with Mother Parker’s, available in K cups and bags, compatability with Kuerig 2.0 and eco friendly K-cups coming outsoon , distribution in major supermarket chains, an on-line presence, Leadership with actual beverage/coffee marketing experience, the Marley Coffee brand name to market, a budding international presence, what appears to be a serious commitment to Denver as a US base, a stock price of ~ 18 cents and a valuation of around $20mm.
Man oh man, I want to believe…I think that if they leverage the brand
and get the marketing right, this could be a big time long term winner.
But the coffee market is insanely saturated and I’ve read that even McDonalds is going to start selling their own branded coffee in stores (think Dunkin’ Donuts, etc.)
Can these guys pull it off? Is there room in the market and a demand for what Marley Coffee has to offer?
What do you think, oh wise irregulars?

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Travis Johnson, Stock Gumshoe
December 18, 2014 3:59 pm

Still awfully ugly, at least at first glance, but it’s nice that they have growing revenue now. Coffee farming is not a great business, they really need to extract some value from the Marley brand name — but they also can’t afford to market very heavily. Hard to build a brand even around an established name, especially if you don’t really own the brand (it’s a license) and the company capital structure is convoluted and relies on penny stock financing, issuing stock on an ongoing basis.

But yes, it looks less obivously stupid now than it did when they were being promoted by junk stock promoters the first time around. Don’t know if the promoters are on this one again or not, I didn’t look very closely.

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