I have always had six to eight subscriptions to newsletters. generally in the $50 to $80 range. I am particularly fond of the Agora publication set, but I have other subscriptions, too.
Over past 12 months or so, I have decided to end my subscriptions to Jim Rickard’s Strategic Intelligence and True Alpha (formerly Capital & Crisis by Chris Mayer). In each case, I find that they have continued to send me their new issues, though I do get reminders to renew and even, recently, they wanted me to sign up for lifetime subscriptions!
I would imagine that the marginal costs of sending out an issue is probably less than $1. I guess that the possibility of renewal and the payments which I assume that they receive for the envelope stuffers make it worthwhile to continue to send out new issues. I think I am in my second year of free copies of Strategic Intelligence.
The moral of the story: If you are on the fence regarding a particular subscription, then don’t pay up when they approach you (oftentimes WAY in advance of the end of the subscription). At a minimum, you will get a few free months with lots of renewal reminders; at best, you might get a long term subscription gratis!
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