GOOG vs. GOOGL

By billc, July 30, 2018

I am considering to initiate a position in Google stock and looking for thoughts / opinions whether to buy GOOG or GOOGL. It appears (at least in TD Ameritrade) that the analyst coverage is rather thin on GOOG. GOOGL, on the otherhand, is covered by: Credit Suisse (outperform); The Steet (buy); CFRA (4 stars); Ford (sell); Market Edge (long). Travis, I noticed you are in GOOG… I imagine you had a rationale to your selection but missed where that write-up might be.

Any guidance, opinions or thoughts?

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2 Comments on " GOOG vs. GOOGL"

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Travis Johnson, Stock Gumshoe
Admin
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I haven’t written about that disparity in quite a while, mostly because the premium for the voting shares has finally eroded, but back in 2015 I shifted all of my holdings from GOOGL to GOOG because the non-voting shares (GOOG) were trading at a 5% discount to the voting shares (GOOGL). My rationale was that my vote was meaningless anyway, as are the votes of all other non-insider shareholders, since the founders effectively have a controlling voting stake with their super-voting shares… so why pay for a meaningless vote? That turned out to be wise, over the past three years… Read more »
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