written by reader Trade Desk Stock Split.

By big dank, May 30, 2021

TTD has announced a stock split, all shareholders of record will receive 10 shares of TTD for each share they already own. What are everyone’s thoughts about this and stock splits in general? Is this an oppurtunity or something shareholders should be wary of.

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Travis Johnson, Stock Gumshoe
May 30, 2021 10:41 pm

Stick splits don’t mean much in any fundamental way, but investors still like them — so they tend to provide a little boost for the stock at first, then it evens out. On average. Typically stocks that split beat the averages the year they split, and trail the averages the following year, but those are just the long-term average tendencies.

Wouldn’t count on it meaning much for TTD (or NVDA) specifically, though, the shares are already up 15% or so since announcing the split a few weeks back so perhaps they’ve already had their “pop” from that news.

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