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written by reader Is SHOP a BUY or a SELL now?

By goingforit, September 15, 2021

What is going on with SHOP? Will it come back- so BUY now? Or sell before it is too late? Your thoughts, please.

This is a discussion topic or guest posting submitted by a Stock Gumshoe reader. The content has not been edited or reviewed by Stock Gumshoe, and any opinions expressed are those of the author alone.

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Travis Johnson, Stock Gumshoe
September 15, 2021 7:31 pm

For me it’s a hold, though that’s probably because I’m biased from following it since it was in the $30s, five years ago.

The valuation is nutty, but it’s also a spectacularly excellent company and continues to grow at a ludicrous pace, so in these cases some of the challenge is managing your own psychology. I do sometimes think it makes sense to buy just a tiny bit instead of waiting for the valuation to get more rational — it gets you a little exposure and stops you fretting about finding the right price, and you’ll follow it and learn more and maybe be ready to buy more at some future point when the price is easier to justify.

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