“You’ll Be a Walmart Millionaire Within 18–24 Months!”

By Travis Johnson, Stock Gumshoe, December 6, 2010

That headline comes from the top of the latest teaser ad from Roger Conrad for his Canadian Edge newsletter — and he usually recommends relatively sedate high-income investments like utilities and Canadian trusts, which made the pitch for this idea stand out as a bit extra-hypey for him … and therefore, of course, I wanna know what the stock is.

Here’s how he introduces this “Walmart Millionaire” stock:

“This is like walking down the street and picking up hundred-dollar bills… You might as well go ahead and add three zeros to your brokerage account balance!

“You’ll Be a Walmart Millionaire Within 18–24 Months! Without EVER Buying a Single Share of Walmart Stock…

“Your profits are guaranteed by the world’s largest retailer. This is the fastest, safest, most reliable way to grow your investment capital in 2011.”

This, like the (very different) older pitch for Deer Consumer Products (DEER) that I sniffed out early this year, is a “buy the companies that have a deal with Walmart” pitch — if you missed your chance to become a Walton bazillionaire by buying the stock back in 1980, can you catch up by buying a stock that will get a lift from its relationship with the world’s largest retailer going forward?

As Conrad puts it,

“Find companies that have recently signed a new deal or are expanding an existing relationship with the world’s biggest retailer, and you’ll retire a wealthy man in a decade or less.

“Time and time again, when this 900-pound gorilla partners with a small, publicly traded company, that company’s stock skyrockets into the stratosphere….

“In my research department, we’ve dubbed it…

“The Walmart Wealth Effect”

So that’s nothing all that new or revolutionary, of course — even though a relationship with Walmart can be a double-edged sword for a small supplier, thanks to the relentless cost pressure that Sam Walton’s minions are trained to apply to widget-makers, it also opens up a huge new market and gets your product into these hugely popular stores. If you sell to Walmart, and you can keep your costs low enough to maintain some semblance of a profit margin, your sales have a chance to explode.

But this isn’t the typical “Walmart supplier” teaser about a small company about to open a new market, even though that’s how Conrad’s copywriter makes it sound at first. Here’s more from the ad to explain:

“If you think selling eggs to Walmart makes a stock pop, imagine being Walmart’s landlord for the next 50 years!

“I’ve identified a brand-new opportunity for you to fully leverage the Walmart Wealth Effect… all the way to the bank!

“Up until recently, Walmart was buying more than $800 million worth of land EACH MONTH…

“Today, Walmart has the same ravenous appetite for land. But the retail giant is leasing properties. Not buying.

“Walmart’s strategic plan in North America during the next few decades calls for leasing property to penetrate big urban areas like the District of Columbia, Philadelphia and New York City.

“And after successfully testing prototype models, the big-box behemoth is poised to begin a neighborhood rollout in 2011 of its smaller-format, higher-end Marketside stores.

“After carefully evaluating over 130 different companies and 9 Indian tribes during the past year and a half, I’ve identified one Real Estate Investment Trust that is going to end up being the BIG Walmart winner!”

So there you have it — I may quibble with the idea that being one of Walmart’s landlords is a more “leveraged” way to get the “Walmart wealth effect” than investing in a small company with a new Walmart distribution deal, but it’s certainly a more likely way to get current dividend income from a Walmart-related investment … and it’s probably likely to be a more stable stock.

So which REIT is it that Conrad sees as the best way to get a “pop” from Walmart?

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Thankfully, we get a few more clues:

“This Real Estate Investment Trust is exclusively focused on retail real estate. Their core strategy involves leasing neighborhood shopping centers anchored by supermarkets.

“The Trust owns and manages a huge portfolio of popular shopping centers in big urban areas in Canada and the northeastern United States. Their ownership interest contains an aggregate of over 60 million square feet.

“My top-secret recommendation has already inked multiple lease agreements with the world’s biggest retailer. The term on these lease agreements is typically 20 years, plus six 5-year renewals, for a total of 50 years!

“Of course, Walmart isn’t their only blue-chip client. The Trust has a diverse roster of Fortune 500 clients including Safeway and Giant grocery stores, Lowe’s, PetSmart and Staples….

“In the third quarter, the Trust completed six acquisitions. This new pool of earnings has not yet been factored into the future monthly distribution payments to unit-holders.

“I would conservatively estimate this Trust could end up skyrocketing by more than 400% over the next few quarters, no matter what happens in the U.S. economy or the stock market.”

So that’s about all we get by way of clues — let me just feed all that into the Thinkolator, hit the US: Canadian translation switch … and, there! This must be …

Riocan Real Estate Investment Trust (REI.UN or REI-UN in Toronto, RIOCF on the pink sheets in the US).

Riocan is certainly not a small company that will shoot to the moon as news of their Walmart relationship leaks out, it is the largest REIT in Canada and, while it is the landlord for about 25 Walmart stores and Walmart is th