“The New Industrial Super-Material that Could Replace Plastic and Steel” (Eric Roseman)

By Travis Johnson, Stock Gumshoe, February 16, 2010

I haven’t written about any of the teaser ads from Eric Roseman of The Sovereign Society for a couple months, but this one caught my eye — and, clearly, the eyes of a great number of my readers (who are, in case I haven’t reminded you lately, the smartest, best-lookin’ and most insightful folks in cyberspace).

And this time it’s a little different: Roseman usually focuses on commodities, at least in the stuff of his that I’ve covered in the past, from overhyped teasers about the “secret” government silver program, to the special Canadian coins that could supposedly help you bypass US Government gold confiscation programs and buy gold at a $600/ounce discount. Today, however, though he’s still pitching his commodities-focused newsletter, we’re looking at an actual stock, a company that really makes something … though it is, of course, no less “top secret,” “amazing,” or “revolutionary.” Here’s how he entices our reptilian brains:

“Recently 380 scientists from 27 countries around the world met in Berlin to discuss a technological breakthrough that’s been 24 years in the making… It’s being hailed as:

“The New Industrial Super-Material that Could Replace Plastic and Steel”

This Revolutionary Material promises to…

“Slash our dependence on Middle Eastern oil…
“Conquer industrial, commercial and retail markets around the world and…
“Catapult the MIT offspring company that developed it from zero to the leader in a market expected to reach $480 billion – virtually overnight!
“Business Week is calling this new industry: ‘The largest economic opportunity of the 21st century.’”

And he goes on to imply that this is practically the second coming of DuPont, or of Rio Tinto, or US Steel … a company that will become a titan of a new mega-industry … or, in his words:

“A chance to get in on the ground floor of a little-known company aiming to take its place among these industrial giants. With a product so revolutionary, the World Economic Forum has added it to its coveted list of ‘firms most likely to transform the way business and society operate.’”

So what the heck is he talking about?

Well, if you subscribe to his Commodity Trend Alert newsletter, he’ll tell you — it’ll only cost you $800. Or if you prefer, I’m sure I can identify this stock for you for a price that’s a bit more, well, free-ish … just read on as we sort through the clues …

The special material that we’re being teased about is some kind of bioplastic, Roseman says that the firm has “perfected a ‘next generation’ injection moldable bioplastic that’s tough, durable and heat resistant. And not only that, it’s biodegradable! A viable replacement for all products using polycarbonates.”

So that’s obviously a huge market — polycarbonate plastic is in practically everything. What clues do we get about which specific company it is?

Well, first we get some supporting quotes from respected news sources, just to help us trust the pitch a bit more:

“Market Watch [sic] recently told investors: ‘This is not just an R&D lab experiment…you can play this one with confidence.’

“Not only that, they predicted that this company could be ‘leaders on the ground-floor of an entirely new industry.’ And that their ‘market-disruptive technology…’ has ‘tremendous upside potential.’

“And Forbe’s [sic] believes it could be ‘the next Google.’”

More clues? Of course:

Target used this plastic to produce biodegradable gift cards.

And then we get into a few paragraphs about the discovery of this “substance” and history of the company … here are some excerpts, with a few clues hidden in the chatter …

“The actual substance was discovered 24 years ago by two scientists in a research lab at MIT – one of the most prestigious scientific institutions in the world.

“They were carrying out studies on plant life when they discovered an enzyme that allowed bacteria to produce a natural form of polyester! (Yep, the same material we were all wearing back in the 70s.)

“Plants use this process as a means to store energy. But these 2 geniuses at MIT saw another application in it. A way to create a durable, flexible, organic substance for industrial use!

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