Mengel’s “Next King of Cannabis”

by Travis Johnson, Stock Gumshoe | December 17, 2019 3:44 pm

What's being teased as "the next Canopy Growth?"

Jimmy Mengel[1] is out with a new marijuana[2] stock ad for us, teasing the “next king” of the sector as he looks for more winners… and, of course, he’d like you to subscribe to his newsletter to learn what this next winner might be (actually, he’s pitching this as “you buy my $99 report, nonrefundable, and I’ll give you a free one-year subscription to The Crow’s Nest, after which that will autorenew at $129/year, but whatever).

Gumshoe readers, naturally, want to know what the story is before they plunk down a hundred bucks with no chance at a refund if they don’t like the newsletter… so let’s get you started, ID the stock for you, then you can think for yourself.

The basic spiel is that this will be the next huge winner pick from Jimmy Mengel, who recommended Canopy Growth (CGC, WEED.TO) very early, when it was down around $1 or so — I can verify that he did tease that stock early on, starting in 2015 I believe[3], so those who followed that suggestion from him were probably quite happy. Here’s a little taste from the ad:

“Canopy isn’t going to be the cannabis company to take us to the next round of growth.

“It’s jettisoned its founder, diluted shares, and like any large company, won’t be growing at a large enough scale to make a difference for investors.

“In short, Canopy isn’t going to be delivering another big win anytime soon — which is why I’ve taken my profits and continued my search for an up-and-coming company that can.”

And then he sums up the other clues he drops quite nicely on his order form here:

“There are three big reasons why this stock will soar in the next few weeks:

“1. Its expansion is almost complete… and the announcement of its progress will be the biggest event in this company’s history. A million square feet will cement its spot as a major cannabis grower

“2. It’s just been added to the NYSE… no other cannabis company in the world has been in this unique position of such rapid expansion AND a recent U.S. listing. Not even Canopy Growth had this advantage!

“3. And its partnership with a major $13 billion beverage company dovetails perfectly with its expansion… Once it announces the details, every investor in America will want a piece of this cannabis company”

So there you have it… what might the stock be? This is, sez the Thinkolator, our old friend Hexo (HEXO)… which just reported its latest quarterly earnings yesterday, so the news is good and fresh.

Things have not gone terribly well for Hexo lately, though that’s true of most of the marijuana stocks in the past six months — one writer from TipRanks blames it on Quebec[4], though it’s also true that most growers and producers up North are having trouble with expenses being higher than they expected, and retail prices being lower, and with the slow rollout of beverages and edibles in Canada[5]… and though they do have a 1.3 million square foot super-greenhouse center in Quebec and some other very large facilities in Ontario, it looks like they’re also not going full-out, presumably because of lack of demand (cultivation is “on hold” in parts of those facilities).

There’s a good sum-up of the situation from the CEO in the conference call transcript here [6]that’s definitely worth a read, and you can read the rosy sales pitch in their investor presentation here[7] (that’s from last quarter, but still fairly up to date). Like many marijuana companies, they recognize the problem with being a commodity producer, and they’re trying to move up the value chain by focusing on specific strands and on comomdity-derived products — particularly cannabis-infused beverages in their case, with their Truss partnership with Molson, but also a bunch of other products from vapes to edibles.

They have distribution throughout Canada with at least some of their brands, and they consider themselves to be the “premium branded partner” for the big consumer packaged goods companies, though it’s so early in this product development cycle (and I have so little personal knowledge of that marketplace) that I’m just parroting their words here — I don’t know if they’re really going to lead, or if some competing products could swamp them.

And, of course, they don’t have any profits to go with their solid revenue growth. And they probably won’t for at least a couple years, particularly if they’re investing in product innovation and distribution. They do say they’re tageting positive cash flow next year, or at least they were saying that in October… don’t know if they’ll make it or not.

So this is far from being the worst cannabis company, and I do like the focus on beverages and edibles… though it’s important to note that we still don’t even really have a clear idea of how big those markets might be in Canada, let alone elsewhere. All the estimates could be wildly rosy, just like the estimates about demand for legal cannabis have been pretty over-the-top in most legalized states and in Canada so far (partly that’s because black-market cannabis is now more socially acceptable and is a lot cheaper, to be fair). The future does seem to lie with the brand builders, and there are some brands here… I just don’t know if they’re going to succeed or not, so you’ll have to make your own judgement on that.

But yes, this is Mengel’s latest tease… and if you’d like some backup, I should also note that a few readers have already posted this answer (thankfully everybody gets to be right!), here are a couple of the comments we received on this earlier…

Reader tinskov submitted[8]:

It is HEXO, I watched Jimmy’s presentation and we can see Sébastien St-Louis, CEO of Hexo, many times during the video pitch. Plus HEXO’s master grower is indeed a female, they’re building a 1 million sq feet greenhouse, the beverage partner – a 13Billion company – suits Molson-Coors, which is Hexo’s beverage partner and has a market cap between 11 and 13 Billion, depending on the days. Plus the images of the facility in Mengel’s video fit the images in promotional videos by Hexo. Plus Hexo is located in Gatineau, Quebec, at about a one hour drive from Ottawa, as stated in Mengel’s video. Some images in the pitch video show staff of the company with a Hydropothecary logo on their clothes, Hydropothecary is the medical brand of Hexo. By the way, I am from the province of Quebec, so I can recognize the location of the images in Mengel’s video as being shot in Quebec.

And last week, a jamesseamus posted this[9]:

Looks like hexo.. lisred on NYSE. Got a beverage coming out in Cnada with Molson. Not able to verify that they have a lock on Purple Kush or are going to triple their greenhouse space…. but seems to fill the bill… and Jimmy separately fromhis new report issued a buy on HEXO recently….

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So with that, dear friends, I’ll pass it over to you — what do you think of Hexo? Like their CPG focus and brand building ideas, or are you worried that, like everyone else in Canada, they’ve been producing a lot more marijuana than they can sell at a good price? I can’t see the future and I don’t know the Canadian pot marketplace, but I’d be delighted to hear what you think… just use the friendly little comment box below. Thanks!

Endnotes:
  1. Jimmy Mengel: https://www.stockgumshoe.com/tag/jimmy-mengel/
  2. marijuana: https://www.stockgumshoe.com/tag/marijuana/
  3. starting in 2015 I believe: https://www.stockgumshoe.com/reviews/crows-nest-the/warren-buffetts-secret-marijuana-stash/
  4. one writer from TipRanks blames it on Quebec: https://finance.yahoo.com/news/hexo-latest-earnings-quebec-problem-203848125.html?.tsrc=rss
  5. Canada: https://www.stockgumshoe.com/tag/canada/
  6. from the CEO in the conference call transcript here : https://www.fool.com/earnings/call-transcripts/2019/12/16/hexo-corp-hexo-q1-2020-earnings-call-transcript.aspx
  7. their investor presentation here: https://staticproduction.s3.amazonaws.com/financial-statements/2019/Investor+Decks/IR+Deck+-+Q4+2019.pdf
  8. submitted: https://www.stockgumshoe.com/2019/12/microblog-next-canophy-growth-by-jimmy-mengel/comment-page-1/#comment-5004773
  9. jamesseamus posted this: https://www.stockgumshoe.com/2019/12/microblog-next-canophy-growth-by-jimmy-mengel/comment-page-1/#comment-5004512

Source URL: https://www.stockgumshoe.com/reviews/crows-nest-the/mengels-next-king-of-cannabis/


26 responses to “Mengel’s “Next King of Cannabis””

  1. Michael Blythe says:

    In Ontario they gave up on the cannabis store lottery and have announced they will allow a lot more sellers. They should provide the channels to move more cannabis.

  2. Andrea says:

    weeds money has been made and it aint by regular small investors we get to pick up scraps that will sink soon , !!j

  3. Buck says:

    It would be hard to find a sub-sector which has met with as much bloodshed as the Pot Stocks. Utterly destroyed over the year. The large cap players (I call them the Big5) have lost a fortune for investors this year. (They have lost about $35B and are now only worth about $17B). HEXO, while not a Big5 Pot Stock, lost about 75% of its value. Central to the problem are a few things.

    First, pathetic performance from Executive teams who seem mortally detached from accountability to their investors or capable of understanding operational necessity. Second, a Canadian government regulator who has confused their role with the role of say, the FDA. For example, this regulator allowed the virtual ruin of a Canadian company that was growing cannibals in a room they didn’t know was being used. I’m trying to be kind here, but Health Canada doesn’t understand that the real competitors of their nascent industry are the drug cartels. These are also the competitors who appear to have introduced the vapes that have killed a number of people. As in Europe, these government regulators are primarily focused on slapping a tax stamp on a couple grams of weed. Third, as all these forces converge, the street prices are being dropped and undercutting demand for retail mj just as hundreds of thousand s of kilos of weed are trying to be sold in their retail stores. The vape controversy has the new categories of use being shut down or delayed causing billions of lost opportunity.

    It’s a classic pincer move in play here. The drug cartels were never going to let these novices (this includes the companies, investors, and the tax collector regulators) walk in and end their trillion $ trade without a very dirty fight. As investors hemorrhage cash flow, shorts step in smelling blood in the water. The cartels have no such enemies and law enforcement is nowhere to be seen on a scale to deal with this black market.

    My clients have asked me about the sub-sector and Ihave advises them to stay very small (no more than 3-4% of their investment capital) and be ready to lose it all. If I were going to bite here, it would only be on the best name or two. The ETF’s will take you down along with the Big5. That being said, I would also say that when the sub-sector gets around $10B in total market cap, it should be a relatively low risk entry. Until then, I think you have to expect some tough sledding. There are dozens of dozens of companies here that will never see a dime in profits.

    I hope this is of some use. As always, I appreciate the work done by Gumshoe.

    Regards,

    Buck

  4. jflynch says:

    I have 4 MJ stocks….bought in too soon….down considerable and am still holding on as it’s a matter of time for laws to pass in the US for them to prosper. I have ACB as one….probably now 1/3 of original cost. I think the CBD and for sure the beverage drink business will be super big. Just think of the energy drink market currently. I think the chocolate and gummie bear market will be good for the non smokers….! Still holding 4…sold 1 doggy one and bought a security system company instead who is doing fine. I think Hexo will do fine also but don’t own it….4 MJ stocks is plenty.

  5. DURKOP DENNIS ALLEN says:

    Big profits can only be maintained by volume business! Easy profits are over!

  6. ronwill says:

    If only you could buy stock in drug cartels….

  7. quincy adams says:

    Anyone who’s watched their HEXO investment burn this year may want to check in with the Schall Law Firm, who just today announced the filing of a class action lawsuit against HEXO for possibly being a bit untruthful regarding their financial performance, among other crimes and misdemeanors. Great timing, Gumshoe!

  8. krinkle says:

    Yes, the MJ promoters are only trying to get us naive, fantasy, and wealth-obsessed folks crazed enough to buy their latest pitch. I already got burned by a more reputable, well-established Promoter. And it was NOT a penny stock. But I never have too much cash to toss, so when the direction firm, I cut away. When I talk to old lovers (sure) heavy into pot way back then, they are trying not to pick up old habits! I, indeed, wish people would smoke the stuff because we likely could have a compassionate world, but let’s face it: people are addicted to other things – sports, movies, video games, anything except feelings.

    I will keep an eye on the industry, but I doubt much will happen sooner than five years, maybe longer. I believe pot is stronger medicine than most are prepared to deal with – and what’s with the Milineals, anyway? Generation Z? We can only hope. And don’t forget that the majority of the sick and sadly, dying, are addicted to their docs. Bless them all.

  9. Carbon Bigfoot says:

    Leave it to the Hosers to craft a STRANGE BREW with alcohol & maryjane!! They already re-voted in the boy wonder —-what’ll be next??

  10. chuck harowitz says:

    HEXO (NYSE:HEXO): Q1 GAAP EPS of -C$0.24 misses by C$0.14.

    Revenue of C$14.5M (+154.4% Y/Y) misses by C$1.2M.

  11. chuck harowitz says:

    when cgc was 6 and got bought by constellation was easy money, not now

  12. big tuna says:

    I keep getting spam emails about how THC and CBD can be formulated in labs, cutting out the grow process and offer consistent quality. If so, I think there will be a total change in the weed industry and the pharmaceutical companies will be the big winners here.

  13. jamesseamus says:

    IIPR’s chart looks like a 45 degree downward slope….. I managed to ride it up from $60 to $140 and (blessedly) exited. Consider that the tenants in the greenhouses are fragile underfunded producers of weed which is in goss oversupply and this inventory is being marked down ( to below production cost) all over. The rent will not be paid, and the greenhouses will be empty. It looked like a good idea until you find out that in Colombia you can produce weed at a cost about 10% of that required to produce in greenhouses in the northern hemisphere., and until it became apparent that weed is a commodity and in gross oversupply in Canada at least. Unless and until Canada and the US erect tariff barriers to prevent weed imports, the local producers are up the creek without a paddle. I have been watching IIPR for possible reentry, but the market action is telling me that my analysis is (mostly) right and there is substantial risk that the lease stream will dwindle as tenants go bankrupt and/or default. Stand aside. It could round trip down to $40 or less in the coming months.

    And given the deplorable retail market conditions for weed in Canada, and the appalling state of HEXO”s balance sheet and the severe cutbacks and firings at the firm, I think the bottom for HEXO may not yet be in. There may be a bump if the Molson/Hexo beverage makes it to market and meets with widespread acceptance….but it will not be enough to float the boat in Quebec. I have subscribed to Outsider Club and various of its services including Jimmy. Jimmy ( a/k/a The Captain) is on an ego trip and most of the other services offered are equally full of malarkey. Great ad copy, but not real solid foundation in fact or economic reality. Tread carefully. Take a look at HYDRO 666. the oiriginal investors gere ( including the newletter writer) are likely trying to salavage 30/40% of their investment here by selling to newsletter readers in search of the brass ring to riches…..

  14. RICK HANNAMAN says:

    Hexo is what #7 of the big producers in Canada? all of which have 1 million sq ft or more of grow space available and planes for more? While as of today there is a glut of product for the market and no demand for the product. Companies are laying off employees scaling back on planned expansions renegotiating merger deals or backing out of them completely. Then you have a government that is dragging its feet when it comes to licensing and permitting… what a phucking mess! Not to mention the price of equipment necessary for some of the market sectors to produce their products that are taxed so heavily that the greedy shits put the consumer’s final price paid so high that even the stoners are scratching their head and saying… ya man it sure is pretty and smells good but it doesn’t get ya very high and it’s twice the price of Pablos weed man! Let’s go to Pablos man! Plus he’ll give us some free seeds man. The majority of the future consumers want dialed-in shit. They want to know how high they will get and how long they’re gonna be high. They also want a choice of flavors. Wild bandana banana, Cheech’s cherry froth, Henry’s hilarious Hemroids, Charlies chocolate chip bombers. Oh, I’ve gotta pick the kids up no later than5:30 so just give me a short pink palooka fiz and a puna butter bun. And a very good thing is a hell of a lot of people want it organic. No chemical additives or fertilizers, alla natural. I hope they want it in glass containers too. (good for the ancillary companies like Kushco holdings inc). There is so much overload in the CBD market now that hemp farmers are selling their raw materials almost for cost. Yup, I think maybe it’s a perfect time to cool my heels and sit back or turn around or RUN in a different direction till the smoke settles a little. I believe there is a lot of money to be made yet. But it is gonna take some time and a perty heavy (weeding out) in the garden though. Everyone should do like our STOCKGUM SHOE suggests and invest wearily and wisely. And mostly some were else.
    If I had the money I would. But I spent my last $10. on a dime bag and I got some free seeds!
    Happy trails, Rick in Pantano, AZ.
    yes the ghost town.

  15. dortelli says:

    Organigram, OGI – check it out! Excellent brand recognition and quality, shipping to all Canadian provinces, started shipping chocolate and improved vape pens in February, will ship powder for beverage within next quarter, low cost producer, making money, excellent management, has been falling with all the other boats.

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