This week the competition for the Gumshoe’s attention has been fierce, with two of the largest publishers blanketing the internet with aggressive ads that are getting many of my readers all hot and bothered. The first of those I covered yesterday, so now the second comes — yesterday was Frank Curzio and his Manganese “outer space supernova gold” teaser, today it’s Byron King, arguably a far more accomplished resource-focused editor (Curzio is a small-cap generalist), and his teaser for a company that’s aiming to reopen an old Serbian gold mine that was closed down right around World War II to keep the Nazi’s from getting their mitts on the shiny stuff.

And though King’s teaser for his Energy & Scarcity Investor doesn’t actually include the text transcript, I’d say it was even more aggressively hype-tastic than Curzio’s — lots of chatter in there about how investing in this kind of little Canadian miner can get you rich, quick, and very little about the risks.

Likewise, since there wasn’t a transcript of the ad this time I won’t quote directly from it as much as I usually do (though I did force myself to listen to it a couple times), but it may well be that you’ve already sat through the very long presentation and are familiar with the basics — King is teasing that there’s a small Canadian company that is about to re-open a mine that used to supply gold for Serbia’s King Alexander I.

He even visited the mine and went down the shaft, apparently, and he also tells us that the samples taken in the old mine are ridiculously rich in gold — though as such editors are wont to do, he extrapolates those small samples and compares them to the output of South Africa’s high-volume, lower-purity mines, which isn’t necessarily an apples-to-apples comparison (though the bar chart looks impressive, with the marginal South African mines lingering near the bottom and this hidden Serbian mine shooting up nearly off the chart with a 200 grams/ton sample).

The potential gains are promised at “2,932% or more” (love the precise numbers!) He thinks the gold mine left behind by the King is worth more than $884 million, but the war destroyed the above-ground workings of the mine and most of the records of the mining … so it was hidden until now, when this little company is ...