Bonner & Partners, which is yet another publisher subsidiary of Bill Bonner’s Agora empire, has a new teaser pitch out for Jeff Brown’s Exponential Tech Investor — and what caught the eye of Gumshoe readers was the headline, in the ad from Bonner’s Managing Director Amber Lee Mason, that promises huge gains from a “$39 computer” that will be as transformative as television or the internet.
So that’s what we’re looking into today… Mason signs the ad, but it’s about Jeff Brown’s idea and newsletter (which will cost you $2,500 at the “special price” offered today — the “charter member” price was $1,750 back when we covered his first teaser pitch in February, perhaps someday they’ll charge the $3,000 list price)… so what’s Brown selling?
“It’s not a laptop, PC, tablet or any computer you’ve ever seen or used. But it’s now being used by more than 38 of the world’s largest corporations, the Canadian Government, the British Government, and over 1,000 small businesses. Its next stop could unleash billions of dollars – and transform one tiny U.S. company into a juggernaut.”
Well that sounds lovely. We all want to find that “tiny firm becomes juggernaut” stock, right?
Well, apparently this is urgent! We have to subscribe now! More from Amber’s letter:
“Recently, I received an unusual ‘tip’ from an American contact of mine living in Tokyo.
“This guy is a real insider in high tech. He has been directly involved in some of the biggest technological trends of the last 20 years …
“He’s an angel investor in almost 50 companies… And he’s been recruited by several high tech firms…
“He told me about an urgent situation our readers should be aware of.
“… several key events could easily turn this secretive Florida business into a company 10 to 20 times its current size.”
If there’s one thing we should learn as investors it’s that almost nothing is ever as urgent as the folks trying to sell you a subscription want you to believe. The real urgency is that they’re salesmen, no different from car salesmen or suit salesmen or whatever: They know that if you leave the showroom, you’re not going to buy. They know that if you don’t click on the “buy” button the first time you read the email, the chance that they’ll get your attention again is slim, they have to make you feel like you must commit immediately, or they’ll lose the sale. That’s why almost every newsletter pitch has a “limited time” deal, or a “special deadline” or an “imminent catalyst” that you JUST CAN’T MISS OR ALL WILL BE LOST.
But really, if a stock is going to become a dominant leader and rise in value for decades, as most of these ads promise is the potential, there will be plenty of opportunities to buy it. Taking the time to think is almost never a mistake.
Maybe that’s why my articles almost always turn out to be way too long… I’m thinking with my typing fingers.
More hype from the ad:
“According to my contact, industry insiders are pegging it as ‘the next Apple.’
“You see, a ‘new computer’ is getting ready to transform the world.
“Some tech insiders dub it the ‘$39 Computer’ because it has many of the capabilities of an expensive $1,000+ PC unit… but it’s capable of being manufactured and distributed for as little as thirty nine bucks…”
Well, I guess that’s not outside the realm of possibility — heck, my phone is several orders of magnitude more powerful and capable than my desktop computer was 20 years ago. But what does brown mean by a “$39 computer?”
Here’s a bit more from the ad to give you that flavor… after this bit, it will be clear what he’s talking about:
“New and superior innovations are always coming around, upgrading and oftentimes displacing older models.
“But every once in a while, a new technology comes along that’s so advanced, it creates a quantum leap.
“Enter the ‘$39 Computer’…Are you getting our free Daily Update
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“Tom Mainelli, a tech analyst at International Data Corporation (IDC) said, ‘This is the next generation of computing.’
‘[“The $39 Computer”] is going to have as big an impact on businesses as the PC had…. It’s going to change the way we interact with technology. It’s going to happen across many businesses over time.’
“Jay Borenstein, a computer science professor at Stanford University, says:
“I am a real believer that [“the $39 computer”] will be as transformative as television was, as the Internet was…. it is a profound leap ahead….’
“It’s no wonder companies like Google and Facebook have already placed orders.
“As Bloomberg writes, this technology may one day replace your PC.
“And Daniel Lemire, a Canadian computer science professor and software writer in Quebec, says:
“The PC is dying. Even Microsoft has accepted that. Tablets and smartphones are nice, but they can’t fully replace PCs. What will? [The $39 computer] is the answer.'”
So, if you chase down those quotes, it slowly becomes clear that the “big picture” idea being talked up by Jeff Brown is, in fact, augmented reality (often smushed in with virtual reality as a concept).
The Bloomberg article he’s referring to is “Will This Augmented Reality Machine Replace Your PC?” — that’ appeared in May, and it’s mostly about a California augmented reality company called Meta.<