Wednesday, September 5Tuesday, May 28, a group of scientists will take the stage at a prestigious medical conference…
“And announce to the world the potential end of disease as we know it.”
That’s the attention-getting part of Ray Blanco’s latest teaser ad for his FDA Trader newsletter that Gumshoe readers have been asking about… and if you’re wondering what the deal is with that crossed-out date, I threw that in there because this is essentially identical to the ad he ran last September.
Indeed, it’s a very familiar style for biotech newsletters and is also similar to past ads we’ve seen from him and other biotech-focused folks, so it’s probably from the same ad copywriter as the Blanco daydream about a CEO’s speech heralding the end of Alzheimer’s Disease back in 2015, or the (different) CEO speech stunning the world about Alzheimer’s again back in January.
The imagery of a CEO or scientist stepping to the podium and announcing that “the end of disease is at hand” (or something similar) is powerful stuff, and it clearly resonates with people because they keep using the same imagery over and over again. That’s partly because helping you to visualize this event makes it more real, and gets you invested in the idea that something earth-shaking is going to happen (you’ve seen it in your mind, after all), which all helps to prime the pump and get you to pull out your credit card.
The fact that this essentially never happens, that diseases and health breakthroughs take many steps and many decades to come to fruition, with most successes measured in small improvements for patients, is no real dissuasion… because most of us don’t really think much about the building blocks that create “science,” we just imagine the breakthrough moment.
And, as I mention from time to time, time is critical for newsletter ads — they MUST have a deadline, and it must be pretty soon, because any extra time that you allow a reader to step back and do some rational thinking or research things on their own is another impediment to them pulling out that credit card — they don’t want you thinking too much, or dithering, or focusing on the fact that you’re buying a pig in a poke for $1,995 with no possibility of getting a refund.
Copywriters are paid to create urgency in your mind, and they’re very good at doing it… sales campaigns are often built backward from a feasible “catalyst” event or a compelling “story” that resonates with readers as much as they’re built forward from a compelling long-term idea (and yes, that’s why they keep getting repeated, sometimes with small tweaks to fit the changing stock story — whatever works gets re-used, often by multiple publishers).
So before I start I’ll be clear: There may be some event happening this evening, as there was last September, but it’s not going to be an announcement that “disease is over” … and Ray Blanco does not have any advance information about which direction that event will send the stock, he just has an educated guess and he’s not risking anything in making that prediction (this is, as I noted above, one of those big dollar “no refunds” deals — $1,995, which will renew annually, though the last version of this ad made the same sales pitch for $1,495. The only “guarantee” is that if you don’t get a 5,000% gain this year, and you almost certainly won’t, they’ll… turn your $1,995 payment into a “lifetime” sub, if you call and ask for that… which obviously doesn’t cost them anything, since you were probably disgruntled and going to cancel or complain to your credit card company anyway).
More from Blanco:
“They’ve already confirmed their plans to reveal their discov