“The Next Apple? … This Decision Could Change Your Life”

"Back from the Dead" company teased by Forbes Investor

By Travis Johnson, Stock Gumshoe, August 14, 2013

Whenever I’m away from Gumshoe Manor for any length of time, I come back and have to hoe the teaser fields for quite a while just to hack down the hype and promises that crept into our lush mountainside gardens while I traveled — and this week is no different, I leave the field looking lovely, I come back and it’s choked with promises of the next great portfolio doubler, the next Berkshire Hathaway, the photos of the newsletter writers’ yachts and Bentleys …

… and, in the one I pulled out to look at today, the promise, again, of “The Next Apple”

I’m still a little hung up on the last Apple (AAPL), the most talked-about stock in the world at any given moment, and it’s still the top holding in my personal portfolio most of the time (and it’s in the news and rising again lately because Carl Icahn has set his sights on them and talked up an even larger share buyback), but I’m always game to hear about the next world-changing stock. So who is it?

Well, the teaser pitch comes in from a newsletter I’ve never covered before — Forbes Investor, which is helmed by Taesik Yoon and which, according to Mark Hulbert, has had a very good year (up more than 50%) but has trailed the market over the last 3, 5 and 10 years. Yoon also edits Forbes’ Special Situation Survey, which has a much better long-term record — for whatever that’s worth.

And he’d like us to sign up for his newsletter in order to learn about this turnaround stock that’s giving us the “Perfect Time to Buy.” So what is it?

Well, we’re not going to plunk down $99 or $399 (depending on whether your ad had the “on sale” price) for this newsletter to find out — but we’re happy to sift through the clues for you and give you the answer for the low, low price of, well, nothin’. So let’s jump on those clues:

“Much like Apple in the late 1990s, the company I want to tell you about next was headed straight for the corporate Pearly Gates.

“Throughout the 1960s this company was a formidable business legend. Some say it created the single–most successful commercial product in U.S. history. On the strength of this one product alone it built a billion–dollar business.

“It even reached that elusive pinnacle of branding, where its product name turned into a verb (think “Google” or “photoshop!”).

“But, as often happens, management became complacent. They took their eyes off the prize and the company fell badly behind the competition throughout the 1980s and 1990s.”

That will be enough to have a few nimble-minded Gumshoers guessing — and guessing correctly, probably, given the unusual level of intelligence (and attractiveness) among the great Gumshoe readership. But let’s not spoil the fun, what are the rest of the clues?

The promise is that they’re on a comeback:

“Along came the Internet and the digital age…and the writing was on the wall: this one–time corporate darling was a dinosaur on the verge of extinction.

“But (and this is the important part) thanks to the aggressive and very forward–thinking CEO who took over the reins in 2009—ALL THAT HAS