I’ve seen this ad circulated so many times, with adjusting deadlines, that I didn’t realize I hadn’t specifically covered this pitch for my favorite readers… at least, not in its current iteration with a new company in that “Day Zero” position.
“Day Zero” is now trumpeted as being December 9, 2021, but a year or so ago the promise was December 4, 2020, and before that August 16, with the same company being teased. The theme of the ad has lived even longer, before that very similar ads pointing at a different anti-aging company shouted about November 13, 2019 as “Day Zero”… and before that, August 4, 2019, June 13, 2019, and March 26, 2019.
Those 2019 “Day Zero” teaser pitches were all pointing at ResTORbio (TORC), which then changed its name to Adicet Bio (ACET)(and did a 7:1 share consolidation) — so that November 13, 2019 tease about this being the day the world changed was kind of true for folks who had bet big on TORC… they did release important news that day, and then saw their shares lose 87% of their value over the next two days. And two years later, those shares remain roughly where they were on that ugly day.
For anyone who’s new to these parts, that pick actually came in second place when I was deciding on the coveted “Turkey of the Year” winner for 2019 last Thanksgiving (another one coming in a week!), and the “world changing” news was that their drug trial was a failure… which is what led to them essentially being used as a reverse merger vehicle to take Adicet public, with some net cash and some lingering programs being all that’s left of the original TORC business that was supposed to end aging as we knew it.
So what, then, is the current “Day Zero” stock that’s going to end aging? Let’s start over and look at the clues being used in recent versions of the ad, which has run for about a year and a half now but today, in its latest “December 9 is Day Zero” iteration that I’ve been getting recently (several readers sent it in this week), starts out like this:
“After this announcement is made on December 9, 2021… a new world will exist.
“Insiders are calling this moment in time: Day Zero
“The history of humanity has been defined by a few epic, course-changing events…
“That alter life as we know it forever.
“Sometimes for bad…
“But often for good.
“And all my research shows it will happen again.
“This event will be very good…
“And could make you very rich.”
So what’s going to happen that day? Past “Day Zero” pitches were fairly specific, talking up the fact that the CEO will step to a podium that day, in front of an invitation-only crowd, and make this stunning announcement about the “end of aging”… this is what he said about a year ago (about 12/4/2020):
“On that day, at an invitation-only meeting of the world’s most connected and influential people…
“A company executive will step to the podium and make an announcement so stunning…
“That it will rank at the top of the most life-changing events ever recorded in history.”
And, frankly, they ladle on the hyperbole pretty thick for a teaser pitch for a $99 newsletter…
“Folks still remember where they were when we landed on the moon…
“And when the Berlin Wall fell…
“And when bin Laden was killed….
Are you getting our free Daily Update
"reveal" emails? If not,
just click here...“Think of the big bang creating our universe…
“Or how the time before Jesus was born is called B.C.
“And after his birth is known as A.D.
“It’s that big.”
Ridiculous, right? We know that’s stupid, but we can’t help it… we want that answer!
And what is the pitch about? It’s no longer about ResTORbio, of course, that ship has sailed (or sunk, perhaps), but it’s still an anti-aging story… just about a different company with a different cure. Here’s how they put it:
“This Is the End of Aging as We Know It….
“… on December 4, 2020, that changes.
“In that invitation-only room…
“Packed with the wealthiest insiders on the planet…
“The chief executive officer of this company will reveal scientific proof detailing a new treatment…
“That makes age-related illnesses…
“Like heart failure…
“Stroke…
“Chronic pain…
“Brain diseases like Alzheimer’s…
“And many more…
“A thing of the past.”
And though it’s getting slightly less specific now, the story remains about the same.
OK, who wants to take the “under” on making Alzheimer’s Disease and heart failure a “thing of the past” on December 9? We’ve been fighting those ailments and diseases since before modern science even knew what they were (and arguably they still don’t really know what’s up with Alzheimer’s Disease), so it’s absolutely not true that all “diseases of aging” will be cured on December 9, just as they were not cured last year on December 4, or the year before that on any of those “day zero” dates.
Whether or not this stock Siegel is touting ends up being worthwhile at the current price is a whole ‘nother thing, of course — just clear your mind of that absurdity first, so we can take a look at whatever the stock is with some perspective. If you think of this as curing all disease of aging, and that’s the mindset with which you begin your research, you’re going to be too busy daydreaming about the next Pfizer or the next Genentech, and you’re probably not going to look under the hood very closely to see if what you were told was a V8 engine is actually just a basket of angry squirrels.
So we know it’s some kind of anti-aging thing, and they might be due to make some sort of announcement around December 4. What other clues do we get about this one?
It’s got the rich boys all revved up, as is always the case with anti-aging research (who funds it all? Super rich folks who’ve gotten a glimpse of their own mortality… and are terrified that the world, and their fortune or the company they’ve built, might have to go on without them)…
“The folks who always seem to be ahead of the curve are pouring huge amounts of their personal wealth into this field.
“Oracle co-founder Larry Ellison has already put $370 million into research.
“The New Yorker broke the news that Peter Thiel, the billionaire co-founder of PayPal, has invested as well…
“And has publicly stated he plans to live until 120.
“The richest man in the world, Jeff Bezos, has quietly been funding a startup…
“With the stated goal of “vaporizing a third of human diseases.”
“Plus, the founders of Google, Sergey Brin and Larry Page…
“Launched a secretive venture in the hope of curing diseases like diabetes and Alzheimer’s…
“And extending the human life span.
“They’ve already put in $500 million…
“And pledged another $500 million.
“That’s a BILLION-dollar investment.
“All these folks are investing their personal fortunes in this.”
That’s this idea or this line of research, not necessarily this specific company. There are a lot of anti-aging research projects around, and those big money folks are certainly backing a bunch of them. Nothing makes you want to live forever like being a billionaire.
And apparently there are some institutional investors, too…
“it’s not just them plowing massive amounts of money into this.
“Some of the largest investors and financial institutions on Earth are too:
* Longevity Fund
* Fidelity
* Venrock”
OK, Longevity Fund and Venrock are both venture capital investment funds, and the Longevity Fund is, as you will be unsurprised to hear, specifically focused on startups who are “developing therapeutic breakthroughs for age-related disease” (I think it has also only had two IPO “exits” from the fund, incidentally, so that might narrow our search a bit).
And, of course, Siegel implies that these funders are all involved because of this specific “Day Zero” event on December 9, just like he promised a year ago with December 4, which is almost certainly not true… but he did change the language just a little…
“What information do these massive financial institutions have about this company that makes it such a sure bet?
“They know the announcement that I’m expecting on December 9, 2021 could
will be made on December 4, 2020…“Will alter the course of humanity…
“They aren’t risking their wealth on some risky gamble.
“There is no such thing as a “sure thing,” of course.
“This is as close to a sure shot as it gets.“That’s because these leaders understand the science.
“And when you understand what this means, you’ll see why I’m so excited…
“And why billions of dollars in private money are already flowing into this.”
So… what else do we learn about this specific stock?
“… the new treatment this company has developed…
“Has been shown to eradicate joint pain…
“Improve vision…
“Enhance mobility…
“And block age-related diseases.”
Hmmm, that’s starting to sound a little familiar. Any other clues?
We get some hints about the person who will be on tap to make that world-changing announcement — as we might recall from the first iteration of this “Day Zero” ad the promise was that the Chief Medical Officer was likely to be named “person of the year”… and that line is recycled here to apply to the CEO of this new company:
“… the chief executive officer of this company is about to be a science rock star.
“Not only am I convinced that his company is the best bet for overnight riches we’ve ever seen in our
lives…“But I’d be willing to lay odds that he’s named ‘Person of the Year’ after this announcement.”
I would take those odds, incidentally… though, of course, he doesn’t say who will name this guy “person of the year” — maybe someone did name Joan Mannic of resTORbio “person of the year” in 2019. Heck, maybe I’ll be named “Person of the Year” for 2021. I’ve left a little space on my trophy shelf, just in case.
OK, I confess… I don’t have a trophy shelf. I won a cross country ski race at a Boy Scout Jamboree in 1981, but if there was a trophy involved I lost it long ago.
And I once won one of those contests where you count the number of jelly beans in a jar, but I ate that trophy.
Man, I could really use some jelly beans right now.
What were we talking about? Oh, right, the Person of the Year — what else do we learn about this dude when it comes to, you know, hints and clues and such? This is what we get:
“His résumé is beyond impressive.
“A B.S. in Physics from the California Institute of Technology…
“A Ph.D. in Neuroscience from Stanford University and postdoctoral training at Harvard Medical School…
“He’s served as a professor at Johns Hopkins University and the University of California.
“He recently led a team of 350 scientists and clinicians at a renowned biotech company…”
OK, so that’s Anirvan Ghosh, who is the new CEO (as of March 2020) of… Unity Biotechnology (UBX)
Yes, again. The same Unity Biotechnology that has previously been teased as a big Bezos-backed and Thiel-backed company that will solve all these diseases of aging… from what I can tell, Siegel started pitching this as his new “Day Zero” stock in July or August of 2020, with an August date at that time (though I didn’t cover it then), and continues with this latest “December 9, 2021” promise, but others have been on board this year, too — The Penny Stock Letter has teased it as having the potential to make a huge announcement (first on November 7 of 2019, then on August 7 of 2020, that I’ve noticed), and Hilary Kramer also pitched this one as the owner of an “immortality switch” that would turn $6 into $100. It’s been a high profile stock since it went public, and before that, thanks to the backing of Jeff Bezos, Peter Thiel and others… but it hasn’t exactly been, well, successful just yet.
And what is it that’s going on with this Unity Biotechnology? Here’s the note that I shared with the Irregulars back on August 21, 2020, when the first bit of ugly news hit for UBX out:
“From time to time we see a heavily touted stock that implodes overnight, often (but not always) in the biotech space, and that happened early this week — Unity Biotechnology (UBX), the well-backed and often-teased biotech working on “anti aging” stuff, reported that their first real drug, for arthritis in the knee, doesn’t work. So sadly, all those promises about the “day that will change the world” when the CEO steps to a podium and announces “the end of aging” failed to come true. I’d say “maybe next time,” but maybe is probably too positive a word for the promises made by biotech hucksters — if you go into an investment expecting a “change the world” moment, you’re probably going to bet too much, and be disappointed… especially if the company in question doesn’t have a “plan b” product close behind.
“The stock, of course, got clobbered on the news that their lead compound had failed to show any improvement over placebo — fancy backers and “good buzz” or no, if your product fails you’re going to lose investors, and the shares were down 65% or so at a new all-time low after the news hit on Monday. Maybe their senescent cells work will help for something else, they do still have some cash left and they’ll move the focus to their neurology and ophthalmology programs after this failure… but they don’t have any other drugs in the clinic yet, so it will probably be a while before they’re able to gin up any more excitement. And at some point they’ll have to raise money at probably a much weaker price than they had hoped.”
The stock did start to recover slightly as the company talked up its shift to another program of focus, but it’s nwo back below where it was on that ugly day. And it’s only fair to clearly say that no, the drug is not proven to “eradicate joint pain” or “enhance mobility” as teased, what has been proven so far is that it did not do either of those things for patients in their first clinical trials in arthritis of the knee. And was so non-impressive, in fact, that they couldn’t even gin up a reason to keep studying this treatment in arthritis at all… so they’re moving on. Slowly.
The news that has initially encouraged investors late in 2020 was not that they had a big announcement of success, but that they fired a bunch of people as part of their restructuring and started their next clinical trial — their second-ever drug entered the clinic late last year, this time it’s a drug called UBX1325, being tested in Diabetic Macular Edema, with the first patient dosed about a year ago.
Was there anything to this December 4 date last year? No, they were expecting initial results from that UBX 1325 trial in January of 2021, and that news did come out and was reasonably well-received, but nothing happened in December. No surprise.
Will they report something this December? Probably not. They’re still in clinical trials with that same drug, in Phase 2 now after “encouraging data” from Phase 1 about safety and efficacy, but they don’t expect the first level of data from that until sometime next year. And they are planning to bring another drug into the clinic, but that’s really just “IND-enabling studies” in 2022 for that one (meaning, the lab work they have to do before they can ask the FDA for permission to try it on humans). Anything else would be a big surprise, or some leak of extremely early results.
So what they are really doing is betting everything on this latest drug, UBX1325 in Diabetic Macular Edema — they restructured the company to cut costs so that they can get to “key clinical data readouts” for that drug and get their next drug, UBX1967, ready to move into the clinic next, before they have to raise money again. They have said in the past that they think they’ve got enough cash, with this slower burn rate, to get through mid-2022. By which point they’ll be in serious need of capital and will be hoping, no doubt, that they have had some good clinical trial news to report that helps to boost the share price so they can sell some stock (they’re down to about $80 million in cash right now).
It’s a gamble, of course, and it’s a gamble that little biotechs make all the time, effectively betting the company on one stock. Sometimes it works.
So my guess is that either we’ll be back here in two years raving about how successful they were in proving that their strategy to eliminate senescent cells to fight aging has worked in something, and the stock will be rising and they’ll be raising money and maybe partnering this promising drug (which will still be years from approval), or Unity will be trading for pennies, laying off another couple dozen scientists, and trying to hire investor relations consultants to get people excited about some other drug in their pipeline. That’s the life for early-stage biotech companies, and that’s why people find them compelling stocks to speculate on — there are plenty of “all or nothing” moments along the way, and that really satisfies the gambling urge. I tend to avoid betting on these early stage biotechs, because if it’s a game of poker we’re playing here, then the only thing I know for sure is that the other players — including the ones who are willing to sell me the stock here at $4 — know the science a LOT better than I do.
Siegel did say that his conclusion about December 4, 2020 or December 9, 2021 being “the most profitable day in the history of mankind” is not one he reaches lightly… but we should at least remember that it’s one he has reached often, and as of yet without success in a couple years of using this “Day Zero” tease to predict the announced “end of aging.” It’s a great story, and it clearly works well to suck in new subscribers or they wouldn’t keep re-issuing it despite the fact that these “Day Zero” events have so far consistently been either non-events or massive money-losing events, but that’s all it is — just a story, exaggerating the potential of a stock just like any other hype-filled teaser.
Does that mean Unity Biotechnology will fail? No, of course not. Just that failure is one very likely option… it is an early stage biotech, after all, and it has already had its lead drug fail, putting at least one question mark alongside their general theory that eliminating senescent cells will reverse the impact of aging. That doesn’t mean the next drug will fail (knees and eyes are quite different, after all), or that the science has no merit, it just means we should probably keep our expectations in check… and remember that the point of a teaser ad is not to make you rich or to tell you about a great investment — it’s to get you excited enough that you set aside your common sense and pull out your credit card.
So yes, I’ll continue to shy away from this one, despite the fact that Peter Thiel and Jeff Bezos sunk a bunch of money into the company years ago (they can afford it, to be sure, and know that their venture investments will usually lose money), and despite the fact that my knees and hips are a little sore, and I was kind of hoping for an arthritis cure before I’m due for another surgery in that area. Maybe it will work out, maybe not, but I’d say the odds have been getting worse, not better, through the several years that Unity Biotechnology has been a public company…and the chance of a massive company-changing announcement by December 9 in the “very low” category, and the chance of an earthshaking announcement by then about the “end of aging” in the “ain’t gonna happen” category.
But it’s your money, I remind you, so you’re the one who has to decide — willing to bet on Jeff Siegel’s certainty about December 9 being the most profitable day in the history of mankind? Perhaps he’s due after being a bit off on past calendar predictions? Or can you wash away the hype, look at Unity Biotechnology, and still see something you’re willing to speculate on longer term? Let us know either way with a comment below, please, your fellow investors want to hear from you. We’ve kept the comments from the last update appended below, in case the thoughts of your fellow readers from last time around provide some perspective. Thanks for reading!
I bet these newsletter publishers hate you as much as we love you. Keep up the good entertaining work ;”…basket of angry squirrels. ” I’m still laughing.
Thanks Travis for linking this Day Zero to past stock investment news letters.
I will take a wait and see attitude as well.
I fell for the pitch the last time. Lost and promptly got my refund from his newsletter.
So here he goes again. The problem he has I now believe is that his knowledge of pharmacology,
virology, biochemistry, genetics as well as organic chemistry is I assume low on the pole.
No thank you. It is a very hard process to uncover and develop a new drug. No mas para mi.
Too late for the ‘end of aging’ for me. I’m holding out for the ‘reversal of aging’ stock.
Yeah!
Mee too!
Travis, I’ve taken your sage wisdom and have stayed away from biotech stocks, as they’re just too unpredictable and hence, risky. As we get older, we need less stress in our lives, and staying away from biotech stocks is one way to help reduce the stress we already have.
I’m with you both on staying away from biotech stocks. I’m an R&D scientist in the field and I’ve only bought my options on leaving a company when the price was right i.e. penny shares. Getting a therapy just to clinical trials is a long haul with many failures. Only a small number of therapies make it through Phases I & II to Phase III trials. Many more fall out at Phase III or are rejected by the FDA. Of the approvals, maybe 1 in 10 is a blockbuster drug. The rest are lucky if they recover their costs, which are in the $300M- 2B range. Biotech is a VERY long shot.
How many ‘Day Zeros’ are there going to be? Maybe he should rename them as ‘Daily Disappointments’ or ‘Day Dump’. I almost purchased £8000 worth of shares the day before the last promise of ‘Day Zero’ when UBX would announce they had developed an anti-ageing drug which was to be approved by the FDA after passing Phase 1 of its clinical trials, but in actual fact, had already passed Phase 1 in 2018 (if my memory serves me correctly). Even so, this ‘promise’ of an anti-ageing drug is simply a marketing ploy to steal $49 from the innocent, small-time investor who, unknowingly has been ramping up this story time and time again. It really is ‘Daylight Robbery’, not ‘Day Zero’.
I don’t know how these money-grabbing suckers are allowed to continue to ‘lure’ innocent investors into believing they’re going to become rich overnight. Luckily, I only purchased $2000 worth of shares in UBX before the shares tumbled from c.$15 down to c.$3. I lost $1600 and sent a few messages to Jeff at Angel Pub. telling him what I thought of him.
These ‘teasers’ gloat about their past successes, quoting how much money they made on this stock and that stock, blah blah blah (most of which I believe is just a load of *BS* to impress the gullible victims), but what I question is…if they’ve made a million here and a million there, then why do they feel the need to keep (re)posting teasers (such as ‘Day Zero’) which are clearly full of *BS*, misguided information, false hopes and fake promises, ultimately to make themselves richer by fooling the public and stealing $49 ‘subscription fee’ only to receive more *BS* from these companies and lose even more money! I’ve fallen victim to 3 of these ‘teasers’ but ‘once bitten, thrice shy’, I managed to get my money refunded from each company which, compared to the amount I’ve lost to investing in these ‘teasers’, is a drop in the ocean!
I would like to thank Travis for taking the time to expose these ‘teasers’ and for the numerous contributions on this website. I have become much more skeptical and I do not believe everything I read. But whatever I ‘do’ read, I do so ‘with a pinch of salt’.
Keep up the good work Travis and thank you once again 😉
Thanks for the info , I lost so much money investing in these types of biotech pitches.
Isn’t it interesting that in all of the Zombie Apocalypse movies and books that this kind of research always starts the chaos?
Does anyone have information about the ‘Forever Memory’ chip discussed by Alex Koyfman
Investment Director, Microcap Insider?
Also, is Dec 8 the big day Alex focuses on. Good
There IS a secret to the end of aging. You have to get a witch to curse you as a bat bites you, but then you sleep all day and have to find fresh sources of blood to drink every night ( I didn’t say it would be easy ).
Just wanted to say Jason Stutman’s Tech & Oppurtunity rates UBX as a buy @ <$5.50 US
Anti Aging …a GREAT future but NOT yet….will take a lot more research and capital funding.
To solve the problems of Aging. I am giving a simple yet most effective recipe Free.
1) Eat Less. 2) Do Yoga. More than half of your body problems will disappear.
Here we go again . . . now the date is January 27, 2021.
Jeff Bezos invested millions in this little-known $9 stock
Tue, Dec 8, 2020 9:25 pm
Preferred Alerts (info@preferredalerts.com)To:you Details
Amazon is not the only reason Jeff Bezos is the world’s richest man.
He’s also a very savvy investor who knows how to spot massive, game-changing companies before they are on the radar of the Wall Street crowd.
He was one of the first four investors in Google in 1998 and banked about $4 billion from his foresight.
Had you invested just $1,000 alongside Bezos, you’d be sitting on about $16 million today.
So where is he putting his money now?
Just like Google, it’s in an unknown company that’s poised to revolutionize our lives.
And this time, Google’s founders Larry Page and Sergey Brin have joined him and invested $500 million… Larry Ellison of Oracle is in, too, with $370 million.
Now YOU have the chance to get on board with them.
But you must act now.
The company is expected to make an announcement on January 27th that could make early investors in this company very rich.
Click here for all the details on how to get in now.
Sincerely,
jeff signature
Jeff Siegel
Investment Director, Green Chip Stocks
I just read this “world changing” pitch for the first time but the new date is January 27, 2021. I scanned through the material and was confused by several places that listed Dec 4 dates. Now I understand. The proof reader didn’t do a good job. Thank you for your excellent work.
Travis – As usual, another excellent, insightful analysis – including the fact that, yeah, Jeff Bezos can afford to throw $10 or $20 million into a bad investment – that affects his finances about like you or me dropping a penny out of our pockets.
I do think that there will continue to be significant breakthroughs in biotechnology…but, like you, I’m not so sure they’ll be coming from Unity – at least, not by Christmas this year.
I’m sorry that Mr. Siegal left you suffering with your arthritis there. HOWEVER, I have great news for you! Our scientists have just developed a top-secret herbal formula, using extracts from the rare Cowabunga plant – a plant that grows only in one small region of deepest, darkest Africa. There – until now hidden from civilization – members of the Limbosommore tribe customarily live to the age of 150 and show no signs of chronic diseases such as cancer, Alzheimer’s, athlete’s foot, and yes – arthritis! Now, with our special one-time-only introductory offer, our proprietary “Fountain of Youth” formula can be yours for the low price of just $49.95 per bottle (plus shipping and handling)…
Please take my credit
card number!
Ha Ha!
There is already a drug with anti-aging potential that has been around for a long time, Metformin.
Used mainly for type 2 diabetes. I have read some articles about studies in mice where the non diabetic control group ended up living 10% longer than normal. Here is a study with human subjects.
https://www.sciencetimes.com/articles/29829/20210223/a-study-showed-metformin-anti-aging-benefits.htm
Of course there is an end to aging! It is not only available to every one of us but it’s a sure thing too . . . Just as inevitable as taxes.
The Nobel prize for Medicine in 2009 and 2012 was for Telomerase science. It is the length of Telomeres at the end of each chromosome that predicts how long we live. With every split of the chromosome, these telomeres shorten till they are too short to keep the chromosome from unraveling and leading to the release of potentially damaging genes that lead to cancer and or more aging related diseases.
The best reference to this is the leading authority on Telomere and Telomerase (the enzyme that lengthen, thereby undoing the shortening of telomeres) is Dr. Michael Fossel, and his book “The Telomerase Revolution” (available on Amazon) is the best work on this subject. His website is Telocyte.com . He is actually working on injecting the telomerase enzyme into the body as a way to treat Alzheimer’s by effectively age regression, by way of lengthening Telomeres, thus allowing more splits in cells that lead to eliminating damaged cells. Much more of this is well explained in his book.
Any other “cure” or treatment of aging is just a way of stretching out usefulness and lifespan of current cells that will eventually collapse . If you google “Elizabeth Parish,” you can read about her already having done this (to herself) (outside an FDA approved pathway) in Colombia. I believe she has tweeted the length of her Telomeres before and after this treatment. Another source of information is Sierra Sciences, via Bill Andrews, PhD. who is already promoting “self funded” trials on age reversal.
The drug of the future is (almost) here! It is currently in Phase 2 trials, almost complete, but the trials are being done in complete secrecy. But I do aver, this one WILL BE the end of aging! And the end of Diabetes Type 2, Idiopathic Pulmonary Fibrosis, and the first drug to meaningfully treat Multiple Sclerosis. The lead scientist has already shepherded a medical advance into billion-dollar gains! But this drug will make that look like peanuts. And, it is already a stock which you can buy. And look up the progress of its research and the amazing advances in medical treatment that it will bring. Travis, can the Thinkolator help you figure this one out? How much more info do you need?
Can anyone tell me what the story is with Editas (EDIT)? It was one of the many bad buys I made when I initially signed up for Jeff Browns horrible services. It is the single biggest loser in my portfolio! Do I wait until Jeffs next pump and dump on it and set a sell for what I paid – or take my losses and limp away with my tail between my legs?
JMF, I did the same thing. I purchased hundreds of shares of EDIT, it is my biggest mistake too.
I had the same experience with Brown and Edit. I watched some of his other recos tank. I contacted them to non-renew and just delete any email with his name somewhere on it.