This ad makes me sad in many ways, but readers have been asking… so let’s get you some answers.
Here’s part of the intro email from Ian Wyatt, who’s pitching a “urgent trade alert” that will be part of another of his webinars (or if you want to be old-fashioned, “infommercials”) to be hosted on Friday. We don’t know yet which newsletter he’ll be promoting, or whether he’ll give the name away for free to those webinar listeners or will just further tease it to get subscribers.
“NEW tech stock IPO secures America’s schools!
“Click here to become an ‘early investor’ today.
“In elementary school, I never prepared for ‘active shooters.’
“My teacher never put a barrier in front of the classroom door – and instructed me to hide under the desk.”
That’s probably true for most of us, and as a parent of school-aged children it’s genuinely horrific… not so much because I’m sure my kids are at risk, they’re still far more likely to be killed in my car on the way to school than they are to be shot at school, but because we can’t help but imagine what it feels like to be part of one of those communities, and empathize with those families. And, of course, it’s incredibly frustrating that the problem is getting worse each year, not better.
So what’s this have to do with making money? More from Wyatt…
“You see, I’ve uncovered a new “Smart Crime” technology that protects our kids… and secures our schools….
“I’m getting ready to “load up” on this stock. Frankly, I’m expecting 291% profits from this huge growth stock.”
So that’s intriguing… what other clues do we get before this webinar takes place?
“Why Atlanta, Baltimore and Chicago are 100% IN on this new tech.
“The fastest and easiest way to find ‘active shooters.’
“Why this is called ‘the Police Officer’s New Best Friend'”
So who is it? Well, the clues are limited… but the Thinkolator sez Wyatt must be talking up ShotSpotter (SSTI).
ShotSpotter has been public for almost exactly a year, it’s a still-small (market cap about $350 million) tech/service company that installs audio surveillance devices in cities (and now on some campuses) which serve as a “first detection” network for gunshots, and they sell cities an annual subscription to this service that will triangulate the precise sounds of gunfire and alert police about a specific “shots fired” location, often several minutes before a 911 call comes (if, indeed, anyone calls at all).
The business model sounds pretty compelling, and as they present it in their investor presentations it’s quite scalable, with relatively low installation costs that should, if they’re right about the fact that their marketing can get more efficient, let them improve margins consistently as they grow sales. It’s not entirely a technology solution, though, so it’s not as perfectly scalable as a software network — the systems are apparently still monitored by human beings who help to direc