What’s the “Hestla Heist?”

Checking out the Amber Hestla's Income Trader and her tease of "Heists" and "Funneled Income"

By Travis Johnson, Stock Gumshoe, September 16, 2014

This ad has been circulating for at least a few months in various iterations, and it’s not touting a single stock, but it looks like folks are still interested in learning what Amber Hestla is touting as the “Hestla Heist” for her Income Trader service.

This service has been around for about a year and a half, and was marketed much more clearly last year — but perhaps that relatively clear marketing that boasted of her 100% success rate in picking “winners” wasn’t successful enough, because they’ve now added on a big ol’ dollop of “cloak and dagger” … a dark video with Amber’s face obscured, talk about how you can legally “steal” from the big Wall Street Banks and the wealthy speculators. All very hush-hush, sounds just dirty and nasty enough to get you excited.

Here’s a little taste of it, just to give you an idea:

“How I legally got away with $37,000… and how you can do the same….

“Hello, please don’t think of this as a confession or admission of any wrongdoing. Because everything I did was 100% legal.

“And in this video I’m going to show a heist I pulled off to get away with $37,000… from some of the greediest investment banks on Wall Street.

“Now, I know it sounds illegal. But as you’ll see, it isn’t.

“It’s been legal since 1977. And for ordinary folks like you and me, it’s the easiest way to pocket a few hundred, or even a few thousand dollars without doing much work.”

So that’s enough to let many of you know just what Amber’s doing, but you’re pretty sophisticated — lots of individual investors who aren’t familiar with this kind of trading will think it’s cool, mysterious, and one of those “secret” ways of getting rich that they’re sure has been hidden from them by the fat cats. Which makes signing up for a $500 newsletter sound like a cheap entree into this “secret” world, right? (OK, OK, they say it’s $1,000 — but it’s been “on sale” at “50% off” or better ever time I’ve ever seen it promoted.)

Well, you can sign up if you want to — and there are at least a dozen other newsletters that focus on this same sort of “income trading” — but you don’t have to sign up just to learn what the “Hestla Heist” is… and, frankly, if this is the kind of thing you’re interested in and you’re an independent trader who likes to research stuff, you might do just as well without a newsletter.

So what exactly is this heist? One more bit from the ad, then we’ll share the Gumshoe answer:

“… this tactic often lets me jump ahead of the big Wall Street firms and get away with a cut of their profits before they even know what happened. And that’s why I call it the Hestla Heist.

“It’s easy to do, and you don’t need any specialized training or skill to do it….

“It works through your online brokerage account by accessing money lying around in the financial markets….

“You see, the stock market is only a tiny portion of the whole financial system. And when it comes to Wall Street’s investment banks, hotshot traders and brokerage houses… stocks aren’t their main source of income.

“No, it’s another market that American economist, Webster Tarpley, reports, ‘has come to represent the principal business of Wall Street.’

“It’s a market that’s over 21 times bigger than the stock market. Some analysts estimate it’s worth over $790 trillion!

“In fact, The Economist calls it ‘the biggest financial exchange you have never heard of.'”

Well, that’s cobbling together a lot of different stuff under the broad heading of “derivatives” — that quote from The Economist is about the CME Group, which is mostly a collection of futures trading exchanges built to trade physical commodities (though they trade futures in lots of others stuff now, too, including stocks and indices), but what Amber Hestla is touting is options trading.

You undoubtedly know what options are — they are, essentially, time-constrained bets on where stock prices will trade for a defined period of time. Put options convey the right to sell a stock at a particular price before a specific date, call options convey the right to buy a stock at a particular price before a specific date.

And like stocks, they are both bought an