Millionaire Maker: “The Healthcare-Plumbing Special Situation”

By Travis Johnson, Stock Gumshoe, March 19, 2009

I thought I’d take a quick look at an ad I received just this morning, in part because it teases us about a “special situation,” and in part because it’s from a newsletter publisher who I don’t think I’ve ever written about before.

The ad is from George Leong, who edits Lombardi’s Special Situations, a newsletter that apparently looks for, well, “special situations.” Lombardi runs a number of newsletters and has an odd motto (“Information is knowledge” … less cliched than the “knowledge is power” that I sprinkle about sometimes, perhaps, but odd nonetheless. Kind of like saying “tree is forest.”)

There are a number of these “special situations” newsletters, they generally focus on things like potential buyouts, mergers and acquisitions arbitrage, spinoffs, management changes, or other significant expected events that impact specific companies. Leong says he aims for situations where there’s potential for a relatively quick 50% profit.

In this ad, Leong tells us that he has several great “special situations” for you to invest in — after, of course, you take him up on his offer of a subscription.

Leong calls himself the “The Hugh Hefner of the stock market,” which is ever so charming … because “only one beauty a month makes his special situation centerfold.” So I guess he does have some selection standards — whether or not he’s got a good track record, I have no idea.

And though I haven’t written about these guys before, it’s not because they lack the hyperbole gene:


And they list off a dozen or so examples of stocks that they picked wisely — Gigamedia, Omnivision Tech, GameStop, Valueclick, Synaptics, Parexel, Ceradyne, etc. etc., all with profit claims ranging from 200% to well over 1,000%. And he says that this is the performance they “often” have.

“You could pulverize every investment guru out there, month after month, year after year. We do and it’s great fun. Grow rich with us on special situation profits that could change your life.”

And of course, if you choose to order this newsletter, be careful about the fine print — they tell you that Michael Lombardi is “writing a check” to cover more than half of your membership, which means they can offer it for the low low price of $495 … but if you go to the order form, you’ll see that you’re signing up for a subscription and that you’re authorizing them to renew it next year at the “regular rate,” which is apparently $999. I don’t know if they really do that or not, of course, but it’s the kind of thing that’s all too common. They don’t appear to give a free trial like many publishers do, but they will “pro rate” a refund if you ever want to cancel.

But that’s neither here nor there — the point is that Leong has a teaser for us (that, by the way, is my daughter’s favorite saying … “the point is, I need a marshmallow”; “the point is, I want to watch Dora”). Here are the clues he gives about one of his “five stocks that could make you a millionaire” right now:


“Crazy, right? Healthcare is one thing. Plumbing is something else entirely. Right? Well, this bizarre combination of industries presents us with a powerful special situation — one you can capture in just one stock.

“All the details are revealed in your bonus gift, which is yours free (hey, it’s a gift after all) when you let Michael write out a check on your behalf….

“One of the fab five is a fascinating company that owns both — a healthcare network and a national network of plumbers.

“You get the name of the stock in your special bonus, which you get free when you take Michael’s money.”

OK, so whether or not you “take Michael’s money,” I can tell you at least what this stock is …

The “Healthcare-Plumbing Special Situation” must be …

Chemed (CHE)

This is the parent company of two wildly different divisions, Roto-Rooter and Vitas Healthcare — it was actually formed about five years ago when Roto-Rooter bought Vitas for $355 million, and they said at the time that they might spin it off as a separate company. Roto-rooter you’ve probably heard of, that’s the network of plumbers and drain-uncloggers and home of the “Roto-Rooter Man”, and Vitas, which hopefully you have less reason to know personally, is a network of hospices for end of life care. Hospice care must be a tough business, but, as always, you don’t hear much sympathetic talk about it when the numbers come up (the CEO, Kevin Mcnamara, mentioned on the latest conference call that “I continue to be very disappointed with our admissions growth” … he didn’t mean that as ghoulishly as it sounds, of course, but still.)

Currently, Vitas is the larger segment — they provide about 2/3 of the revenue and earnings (the rest is Roto-rooter, there aren’t any other little divisions hiding in the company). Vitas is also growing, despite that disappointing admissions growth, and they’re getting a little benefit from increased Medicare hospice pricing that was in the stimulus bill, while Roto-rooter is more economically sensitive and is currently seeing earnings dip a bit.

The “special situation” is that activist investors are pushing for the company to split — this company owns two wildly disparate businesses and is relatively inexpensively valued, so some believe that they will “unlock the value” by separating into two separate publicly traded businesses.

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MMI investments has been the activist behind the latest push for a split — they sent a letter recommending a split to the Board in mid-February, the company rejected that request on Monday this week, and this morning MMI announced that they would nominate a slate of board members, citing the “Chemed Board’s extraordinary lack of independence and unwillingness to take strategic action to unlock the significant hidden value in the company’s assets.”

So what’s gonna happen? I dunno — these situations are always fluid, and in this environment you can certainly make arguments both for battening down the hatches and keeping the business going, and for reorganizing to “recognize value.” I imagine the board probably thinks that no value is going to be recogn