“The potential gains on this invention are so big… I estimate they could easily add a whopping $914,565 to the average American’s retirement account!
“So follow along with me. This could well be the biggest, easiest money ever made.
“The simple invention inside that early inkjet printer – the same one that’s revolutionizing knee surgery – is known as a micro-electro-mechanical-system (MEMS).”
That’s what caught my eye about the latest teaser pitch from Michael Robinson for his Nova-X Report. I always enjoy digging into the ads for his newsletters, because he (or his copywriter) is so skilled at painting a compelling picture about a huge new market… and then sneaking in a few hints about the “one little stock” that he claims will dominate this huge new market.
And sometimes, it’s ridiculous enough to be funny…. though we still keep our eye on the prize here at Stock Gumshoe: We just want to learn about the real ideas being teased, we don’t judge the companies by the newsletter promoters who adore them.
Time for a quick aside for the new folks among us, before we get started: Here at Stock Gumshoe we think it is important to get the crazy out of our head before we can consider these investments rationally — which is why knowing the stock being teased by a newsletter before you pay for that newsletter is important. I sometimes drift off into investor psychology, but I think it’s important to know ourselves — and there are two biases that I think come into play with teaser stocks with some regularity:
The first is anchoring, which in this context is the tendency to focus primarily on one perspective or piece of knowledge about a stock or an investment — and usually, anchoring occurs with the first thing you learn about that stock. So if the first thing you learn is in a marketing piece about how that stock is going to dominate the world, it’s hard to shake that perspective;
The second is usually called choice-supportive bias, which is sort of the opposite of “buyer’s remorse” — it’s the tendency to look for information, or invent information, that backs up your decision. In this case, it would be the decision to shell out money for a newsletter, and you look for ways that you can remind yourself that your decision was brilliant… which means, often, that you’re going to think the newsletter analysis is brilliant because you paid for it. As I understand it, this tendency is also stronger in older people because of the way memory recall changes — and, of course, the core target market for most investment newsletters is people who are retired or near retirement.
So that’s my “every once in a while” reminder of why we do what we do here at Stock Gumshoe: We’re trying to give readers a chance to think rationally about investment decisions by seeing other perspectives, embracing some healthy skepticism, and talking with each other instead of getting too sucked-in to one well-advertised idea.
And, of course, it’s fun to short-circuit that marketing hype, do the detective work, and uncover these deep, dark “secret” stocks, and I like the chance to investigate new investments all the time… even if I don’t want to invest in many of them.
And, of course, it’s fun to short-circuit that marketing hype, do the detective work, and uncover these deep, dark “secret” stocks, and sometimes even invest in them if they’re actually worthy of consideration. And I like the chance to investigate new investments all the time… even if I don’t want to invest in many of them.
I’ll also note, to be fair, that the marketing these newsletters do is not always in alignment with the real, often serious and analytical work that many (or most) newsletter writers do — I sometimes hear from newsletter pundits and analysts who want to tell me that they themselves feel queasy when their publishers turn their investment idea into ads promising the “greatest stock ever” (sometimes, in fact, even they can’t tell what the stock is once their ad copywriters have gotten ahold of it). But enough of my sermonizing…
Ready for today’s adventure? As I said, it comes to us courtesy of Michael Robinson’s Nova-X Report over at Money Map Press… which has been, over the last year or two, perhaps the most aggressive publisher in newsletterland when it comes to teasing new ideas and getting their ads into every inbox on the face of the earth.
Robinson has talked up “MEMS” before, the little microelectromechanical systems that are most well known because some of the most widely used MEMS, like accelerometers and gyroscopes, have helped our smart phones become smarter, sensing their orientation or movement in space,
More on these MEMS from Robinson:
“And what if they were super small, as tiny as 1/50th of an inch?
“They could then be embedded in virtually any object.
“So that object knows up from down… which direction it’s headed in… and at what angle and speed it’s traveling.
“Like printers, for example…
“These motion chips can communicate so quickly and precisely… they allow inkjet printers to fire off 774 million micro-drops of ink per second. And print off a full color poster instantly.
“Now one small company found a way to use this invention in a brand new way…
To create a device that allows orthopedic surgeons to perform a NEAR PERFECT knee replacement.”
OK, so this is interesting — if there’s one thing we know for sure, it’s that people are getting older and older people are more physically active than they were a generation ago, so knee replacements are a big deal. That’s not news, of course, every pundit has been looking for a “play” on the baby boom generation and we’ve covered a few of those ideas of the years (including the implant companies — Zimmer which merged with Biomet, Stryker and their now-subsidiary Mako Surgical, Exactech, etc.).
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But if there’s a new idea in knee replacement surgery, maybe we can get rich from it — woohoo! So what’s the connection between knee replacements and MEMS?
“According to an engineer behind the invention of this device, its unmatched precision comes from pairing the motion chip with what is… ‘Literally rocket science mathematics’
“Now, you might be wondering… haven’t they always used something like this?
You might be shocked to find out that the standard of care has long been ‘eyeballing’ the alignment.”
That was the expected genius of Mako Surgical, if you remember — they we