This teaser ad from the Oxford Club stands out as being much more deeply personal for them than others — that’s because it’s about one of their editors, David Fessler, who has apparently been in a wheelchair since a swimming accident a few years ago… and is “finally walking again” thanks to a “miracle device.”
Which is wonderful, of course — but will that “miracle” really mean that “shares could launch from $4 to $65” for their favored stock? Let’s look into it, see if we can identify the stock, and give you a chance to think about it rationally. That way, you won’t have to cough up $6,400 to join their “Chairman’s Circle” and then perhaps feel like you have to buy a gajillion shares of the stock just to convince yourself that you didn’t make a mistake.
Here’s how the ad gets us thinking about the investment potential:
“Miracle Device That Can END Paralysis…
“The Company That Designed This Breakthrough…
“The oxford Club Reveals Why Shares Could Launch from $4 to $65 Over Time… but You Have to Get In by October 11.”
I’m going to go out on a limb and guess that the October 11 bit is a bit of hyperbole. Newsletter ad copywriters know that you won’t subscribe unless there’s an urgent and immediate reason to do so, which means they almost always throw in an imminent catalyst that’s expected over the next month or so. One of the rules of marketing is that letting people take their time and think things over is bad. You’re never more likely to type in those credit card numbers than in the immediate first flush of excitement you have when you read a feel-good or get-rich-quick ad.
But who knows, maybe there is something coming on October 11… we’ll check.
There’s a long story about Dave Fessler’s injury, recuperation, and supportive friends at the Oxford Club — but the real point is the “supersuit” that he has used in his rehabilitation, and the way it lets him walk around. Here’s a bit from the ad:
“With this device, you’ll see Dave no longer need a wheelchair – he’s up and walking around.
“Not just walking… but exercising… even kicking around soccer balls.
“In short, when Dave’s wearing this carbon fiber ‘superhero suit,’ it’s almost like he’s his old self again – the guy who used to ride 100 miles on his bicycle.
“It’s giving him a real chance to get his life back.
“And it’s not just Dave… but also the 375,000 people with spinal cord injuries this year… and the 10.2 million who suffer a debilitating stroke.
“Plus many of the 3.6 million U.S. veterans who are currently disabled… and the 110 MILLION disabled people worldwide.”
So that’s a large market, obviously — even if your friends and family are all fortunate enough to be able-bodied and not reliant on wheelchairs or other support, you almost certainly know someone in a wheelchair, and we all see wheelchairs every day. It’s pretty easy to put a face on the numbers, even if you don’t know Dave Fessler.
The device they’re talking about is a type of robotic exoskeleton that you wear, and those have been around for a while in testing and in rehab hospitals, but there are a few different companies who work in this area. So which one made the suit Fessler used to walk, and which stock are they touting?
Here are some more clues from the ad:
“A Miracle 10 Years in the Making
“It was 2005… in a small room on UC Berkeley’s campus…
“Three scientists in the robotics and human engineering lab came up with an idea…
“They were going to create a super-light carbon fiber suit that would make whoever wore it SUPERHUMAN.Are you getting our free Daily Update
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“The suit could carry 150 pounds on the user’s back and it would feel light as a feather.
“Not only that, whoever wore it could walk for miles without the usual fatigue…
“And like they are for Superman, injuries could become nonexistent….
“The U.S. military and contractors such as Lockheed Martin came to see it in person….
“Since then, this company has received more than $35 MILLION from the Department of Defense.”
OK, so, like a lot of technological advances, this one got its start with military funding. What makes this particular company’s offering special or unique? Well, this caught my eye in the ad:
“This Suit Can ‘Predict’ What a Disabled Person Wants to Do…