This article was originally published more than two years ago, but the details haven’t really changed and the ad is running heavily again and generating questions — so we’re republishing it, with no changes (it’s not a stock, so it hasn’t had the regular quarterly updates or news flow). What follows has not been updated or revised since January 7, 2013… enjoy!
I’ve gotten quite a few questions lately about this “Phi Account” teased by Unconventional Wealth, so we’re going to take a quick look at it today.
And no, we’re not going to hold it against Aaron Gentzler that the ad starts out with the threat that the stock market would have incredible single-day losses on January 2 … that would be unfair hindsight, and I think we all knew that the “Fiscal Cliff” stuff presented risks that there could have been some very bad news on that day (instead of the “kind of good” news that we did get, spurring the market higher).
(Gentzler, by the way, is the editor of this newsletter … apparently they’ve now jettisoned Andrew Snyder, who helmed it for a while — Unconventional Wealth has been through a few name and personnel changes since I last wrote about them.)
So here’s how the ad gets us interested:
“Now available to yield-hungry investors…
“The 12% ‘Phi Account’
“This unique investment has gone up every year since 1950 without touching the stock market.
“Since the 19th century, everyone from queens to mechanics has used this kind of ‘account’ to build their fortune — and now so could you. You could earn 12% per year without the risks of stocks, bonds, gold, oil or any other traditional investment.”
Yes, we’ve all been around for long enough to know that when a copywriter puts something in quotes it means “not really.” So these aren’t just normal “accounts,” I’m sure, but that doesn’t mean we don’t want to know the details.
Here’s some more of the spiel:
“Since 1950, the majority of ‘Phi Accounts’ have never earned less than 5% in any year.
“And since 1998, they’ve gone up 12% per year.
“Even better, ‘Phi Accounts’ have nothing to do with the stock market….
“where do you sign up for a ‘Phi Account’?
“Don’t call up a broker, that’s for sure.
“The ‘Phi Account’ is not what you would call a ‘mainstream investment.’ Regular stockbrokers aren’t authorized to trade it.
“In fact, it’s safe to say most brokers have never even heard of it.
“Only a few small firms around the world have the expertise and experience to run a ‘Phi Account’ successfully.
“The company behind the 12% ‘Phi Account’ has been around since 1846. It even holds a royal warrant.
“It’s one of only 850 in the entire world — and it means the company is a preferred business partner of the monarchy.
“That’s right. The queen has a ‘Phi Account.’
“Queen Elizabeth, the longtime head of the British royal family, opened her ‘Phi Account’ in 1956.Are you getting our free Daily Update
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“And while the queen won’t disclose her gains, it’s interesting to note that the crown jewels, and most other royal assets, technically belong to the people.
“Not the queen’s ‘Phi Acco