“If this promise resulted in you becoming a millionaire in under 5 years, safely and legally…would that be of interest to you?
“In fact, if this promise allowed you to have in your portfolio right now, investments that were legally obligated to pay you 120%, 102%, and 73%, in a little over a year, could I keep your attention for the next three minutes?”
Recession or no recession, great copywriters still know how to get us excited in the service of a cause … with the cause being, in this case, the fact that Steve McDonald’s newsletter needs some new subscribers.
This come-on is one of the funner ones I’ve seen in a while — they hit on a few of the tried and true selling techniques that always get attention: They use a lot of pictures — including a picture of the fancy car you could drive if you subscribed to this newsletter and (naturally) got rich, and a faked-up picture of the “bar napkin” on which this simple strategy is explained; they make up a new term to obfuscate the nature of a fairly well-known investment strategy (the “TD Circ 570”); and they build up the newsletter editor to the point that we’re shocked that such a great and wealthy man would spend his time serving the likes of us — they even give him a nickname, “The Pilot.” You can see the ad here if you want a taste, but don’t forget to come back for some level-headed discussion when you’re done.
Good stuff, indeed.
But what we care about is what the strategy is, whether we can understand it on our own, and whether it makes any sense to subscribe to a newsletter just to learn what a TD-570 is.
So what are they promising in exchange for your hard-earned $995 subscription fee?
“It doesn’t involve Stocks… Government Bonds… Currencies… or even Options.
“And the payouts are obligated by law, basically assuring extremely low risk levels. In fact, back testing the strategy to 1920 proved that it was 99.77% risk-free.”
So if you’ve been around a while here in the hallowed halls of Gumshoe University, that probably already tells you what we’re looking for. But how do we get ridiculous returns like they promise while remaining 99.77% risk free?
They really stress the safety of this strategy, which makes sense during these times, when even the wealthy folks who used their sharp elbows to get an account with Bernie Madoff found out that he “madoff” with their money.
“In fact ‘the Pilot’ says you could be the dumbest person on the planet and still profit BIG from it (he is a bit blunt…but I guess when you spend years flying fighter jets to protect our country – mincing words isn’t a top priority).
“‘The Pilot’ explains that you could safely make up to 65% returns every single year investing in his strategy.”
And the tease continues ….
“I don’t want to get your hopes up for retiring on some “get rich” quick scam [ed. note: hmmph] with little, to no, start up money.
“This is a safe, financial marathon…not a reckless sprint.
“You will need at least $5,000-$10,000 to utilize this strategy…
“… say you start with $10,000…this strategy could crown you a millionaire in less than ten years with no additional financial outlay.
“That’s just a strong dose of honesty.”
The key word there, of course, is not “honesty” — it’s “could.”
They also show us a nice-looking spreadsheet of potential returns based on this possible 65% return, giving you a ten year return of some 14,856%. Sounds good, if you can get it.
That is, of course, just an illustration of the power of compounding returns, which we’ve talked about in this space a few times in recent weeks — it’s the remarkable boost to returns that you can get if you reinvest your income back into your investments. Often this is used to show how important it is to reinvest dividends back into stocks, as with the 424 Dividend Boost or 801K strategies from Tom Dyson, but today they’re talking about reinvesting coupon payments.
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Because yes, once again we’re dealing here with a teaser for corporate bonds.
Or, as they tease it:
“It’s Like You’re “Vinnie The Loan Shark”… And It’s Time To Collect!”
The teaser is for a newsletter called The Bond Trader, and, though this ad is quite a bit stronger and promises much more, we have looked at ads for this new service before — they teased it back in September as a way to “bulletproof your portfolio.”
And the TD Circ 570 term that they made up? It’s hard to imagine why they would use this particular term, but perhaps the closest term that makes any sense is Treasury Department Circular 570, which seems to pertain primarily to insurance companies and sureties for reinsurance of federal debt, and lots of other stuff that will put most people immediately to sleep. Perhaps there’s something in there about using investment grade bonds as surety collateral, but from a quick glance at the circular it doesn’t seem to particularly apply here unless (and I doubt this is true) McDonald is focusing on insurance company debt. Individual investors are likely to focus on fairly liquid corporate bonds that are easily traded through brokers at somewhat fair prices, so we should probably assume that this is what the Bond Trader is still telling folks to buy.
The Bond Trader promises to steer you toward investment grade bonds, which means we’re dealing with something a little different than the True Income newsletter from Stansberry, which we’ve written about before and which seems to focus primarily on junk, or low-rated, bonds (those teasers were for “Scheduled Distributions” and “Secured Investment Contracts”).
Both of these services jumped up pretty quickly earlier this year to fill a perceived vacuum — there are newsletters that focus on bonds, income, and debt, but not that many of them, and very few that are aggressively marketed to individual investors. Now there are at least these two that hit my mailbox at least once a week, and with corporate bonds generally inexpensive now and investors worried about income, I expect we’ll see many more such publications come to life in the near future.
But the promised returns are almost as over-the-top as the junk-bond teasers — how can these “TD Circ 570s” give you such high returns with investment-grade bonds and a 99.77% probability of getting repaid?
The returns are indeed impressive — they provide three examples of TD Circ 570s that are in this newsletter’s portfolio right now …
“A corporate bond, discounted from $1,000 down to 467.50. It comes to maturity February 23 of 2010 with an annual 4.2% dividend payout. That’s a 120% total return with a 99.77% certainty for payout”
If you don’t know the corporate bond market at all, there are a few things to know:
- Bonds are loans that are actively traded, so you can buy and sell them like you do stocks (though the market is sometimes less open to small individuals, most brokers can do this for you).
- Bonds have a face value, which is what that $1,000 would be, the original amount of the loan, and that’s the amount they are obligated to pay you back when the bond matures.
- There is also a coupon rate, which is the interest payment that is usually due quarterly or semiannually, and is based on the original loan amount.
- Bonds are graded by the ratings agencies to give them a score that indicates how safe those analysts believe the bond is — really, whether or not the company can make payments and pay back your principal when its due. “Investment grade” corporate bonds like these are supposed to have a very low chance of defaulting, they’re not nearly as safe as AAA-rated bonds like those from Berkshire Hathaway or General Electric, but are far safer, in theory, than junk bonds that are rated in the low-Bs or Cs that are, at the lowest levels, at imminent default risk.
So this is a $1,000 bond, which is typical, but it’s trading at less than half of the principal value. If the company is making payments, as one would certainly expect with an investment-grade bond, then those payments would be 4.2% on that $1,000 face value, so you’d expect to make $42 in income on your money. Since it only cost you $467 instead of $1,000, that means your dividend is more like 9% … but what really boosts the return is when (if) you get repaid when the bond matures, because you would have to be repaid $1,000 for your $467 investment. That’s how returns get truly massive for discount-priced bonds.
Of course, bonds don’t get priced like this just for fun, and the bond market is full of savvy investors —