This article was originally published on the members-only Stock Gumshoe Irregulars site on October 2, it has not been updated but Nancy Zambell is still using the same ad, most recently with a different artificial deadline of October 9. One of the things that almost always works for newsletter ad copywriters is the deadline — […]
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One of the things that almost always works for newsletter ad copywriters is the deadline — you have to construct some sort of artificial reason for folks to sign up right now instead of waiting a few minutes and forever losing the impulse to buy that fancy new newsletter subscription. And Nancy Zambell certainly has […]
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