Topic Archives: Chloe Lutts

“Free” does not necessarily mean what you think it does. Neither does “Today Only” … not if you’re wandering in woods that are infested with marketing copywriters. In this case, “Free” means “Free with-subscription-to-my-paid-newsletter-for-$100″… and I don’t know what “Today” means, but I first saw the ad from Chloe Lutts Jensen at Cabot yesterday and, […]

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    Hi Gumshoe, Dick Davis Digest Editor Chloe Lutts here. Good detective work and nice analysis here. Not to steal any t...

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