We’ve got another pitch from Jason Stutman to look at today, this time using a lot of the ad copywriter’s favorite techniques to get our attention as he pitches subscriptions to Technology & Opportunity. What do I mean by that? We’ll run through a few examples… First, the “smart wealthy people are already on board” […]
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I’ve seen this ad circulated so many times, with adjusting deadlines, that I didn’t realize I hadn’t specifically covered this pitch for my favorite readers… at least, not in its current iteration with a new company in that “Day Zero” position. “Day Zero” is now trumpeted as being December 4, but not long ago it […]
A version of this article was originally published on October 21, 2019, but the ad continues to circulate and generate new questions so we have updated it to address any changes over the past six months. Hard to believe that the major publishers didn’t already have something called The Penny Stock Letter, but this is […]
For some reason, the investment newsletter audience (and their publishers) find “anti-aging” pitches quite appealing… maybe it’s because so many of us are reaching those “golden years” and wondering how to extend them without pain or poverty. I’m not quite in the “core” demographic yet at 49, but I’ve got the knees and hips of […]
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